Customer Retention

And how does the customer benefit precisely? The contracts are all much of a muchness, so you get your mobile, unlimited texts and unlimited calls/data for £35 a month or so. I don't really see that much of a saving to be made among any of the networks.

I've had a look at mobiles.co.uk and they have some nice offers on new contracts where you get a 'free' Galaxy tab 2 or whatever, but the contract price is such that you're paying at least £10 PCM more, so over the term of the contract you've paid for it yourself and it's not free at all.

You can get some nice cashback from switching networks. Sometimes up to £120+. (Topcashback, quidco).
 
Deals on mobiles.co.uk dialaphone et al are often better as they use the network reward for signing up a customer as part of the signup incentive be it in the form of cashback or an item. Just because you found one case where it was worse doesn't mean it applies to everything, let's be reasonable here :)
 
I was with Vodafone for five years, rang 'em and said I was switching to 3 because it was cheaper and that was it, no attempt to stop me lol
 
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