CV critique (any feedback appreciated)

kai

kai

Soldato
Joined
15 Oct 2007
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Location
Wales.
Hi,

Graduating university I walked straight into my current job role (8 years ago).

I have never really sat down and put a CV together until now (this might reflect, in my post). Edrof guide on the front page has been a solid reference.

Would the people of OcuK mind doing a quick critique, ANY feedback would be appreciated.

I have removed any personal information. (Please ignore the format on the second page, it is the same font and alignment on the page)

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Cover letter:
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-Format / layout is generally good except that I don't particularly like your paragraphed approach to work experience. Might be a bit punchier as bullets highlighting your achievements
-For example looking at your current job - your words are fine to describe your job but having been there since 2012 there is no mention of any specific achievements during that period. What relationships have you expanded? What is your renewal rate / biggest renewal? It doesn't need a lot of detail (that can be covered at interview) but just something specific rather than general words to give me confidence that you have actually delivered something of value to the organisation in the past 3-4 years
-Put a date against your certifications
-Perhaps consider summarising some key skills/experience outside of the work experience e.g. the very final line you wrote could easily get overlooked, yet experience of presenting costings could be something of great interest to an employer
-Have a general line-by-line read of everything you've written and challenge whether it makes complete sense. You probably know your CV so well now that you skim over things without critiquing the wording used. For example "The following consultancy was...." line just reads a bit weird with the word "following" in it; the previous sentence mentions a consultancy project so it implies perhaps there was more than one consultancy project but then nothing is listed after it so just left me scratching my head a bit
-Use "Yours Faithfully" rather than "Yours Sincerely" as you do not know the person the letter is addressed to.
 
Seems like the standard sort of layout, but there is too much fluff: telling people you've used initiative and are highly motivated, articulate, organised etc.. is just meaningless filler. Just stick to your actual achievements IMO.

'Reference: available on request' is a redundant line.

Sorry to be picky/pedantic but the way you've phrased things would bug me a little bit. In addition to the work experience I'd rephrase 'In my spare time I attend my local gym with a passion for nutrition' to '...and I have a passion for nutrition'

I'd change 'Certification' to 'Certifications' and the academic prize you've mentioned there I'd instead mention alongside your degree under the education section (assuming it was a prize related to your degree). Leave that section for vocational/professional certificates.

Re: the cover letter I'd also change things a bit. Couple of minor ones but it's BSc(Hons) not BSC(hons) and you've got a spurious apostrophe at the end of 'years'.

What do you mean by 'a leading Microsoft company' did you work for Microsoft or not?

I'd want to re-phrase the second paragraph. I think the line 'The attached CV contains a complete look at my work history and educational background' is unnecessary as they know what a CV is. You could just combine into the last line 'My CV is attached, please do not hesitate to...' or maybe start the cover letter with something like 'Please find attached my CV for consideration for the role of...'

You shouldn't use a capital letter in 'sincerely' when signing off though in this instance it should be 'Yours faithfully' anyway as you're not addressing a specific person.

Lastly your cover letter doesn't state why you're writing to them, I mean obviously you're sending them your CV but are you just e-mailing them speculatively or are you applying for a specific role? I think even if you're uploading via an application portal you should probably mention something about the role you're applying for (or the sort of role you're looking for if it is speculative).
 
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Profile - used by agents - should be a couple of sentences max and basically give "I'm an X" introduction.

Experience - this needs to be second.. not behind education.

Education/Professional Certifications

References & Hobbies - well actually they're ignored usually. Better to say you're engaged in X competition if you're into your hobbies.

Never write you're an X or a Y - it's your own perspective.

Achievements, your focus in fulfilling the role.

CVs that have a job specification in the section aren't interesting.. that's supposedly what you were todo.. what did you do to drive the business forward?

Remember that HR/Agents are very used to reading through the crap and the nicety. How is the role suited to the one that you're applying for - showing the skills in use and delivering using those skills will be more compelling.

Harsh but just my thinking.

In a large software house, at 3 years you'd be on the boundary between developer and a more senior developer/team lead. At 5 years people start thinking of you as project manager etc. I would be tempted to look in that perspective and write in terms of responsibility and driving the company's offerings forward.

I think the most important point - tenders, project plans etc are aspects that you deliver at the last part of the role. I would focus on that - it demonstrates you capability in a more senior context - if you can put numbers to those tenders landed, and the budgets of the project management even better.

The point I'm making is that your writing from where you were, not researching the role and communicating at that level. Even the B&Q roles etc can be expressed in a light that match this way of thinking. If not then simply list them with basic information. Things over 7 years are a little less important.

Responsible for creating new mobile market service proposition to support XXXX's strategic vision to penetrate brand new markets and increase revenue.
Authored market research and analysis papers identifying changing enterprise engagement patterns (C2C, B2C, B2B, M2M) with omni-channel and mobile over Travel, Financial, Social markets – steering strategy.
Created business propositions for each market to support new horizontal cloud services – market size, competitive landscape and use case opportunities.
Assisted building business case to create “XXXXX" proposition.
Product ownership of $1M+ business case for the cloud-based “XXXXXX” proposition that drastically reduced business incident communication response time for enterprise and SME customers.
Lead successful global go-to-market launch across key stakeholders within marketing, sales and public relations.
Analysed speed-to-market strategic acquisition analysis – buy/partner/build for product, covering customer base, product offerings, market focus, company culture fit.
Generated of pre-sales leads, salesforce client engagements and demonstrations.
Delivered roadmap using third party partner using agile product management
Drove integration across XXXXX's functional business operations & processes.

Note that bullet points are doing or actions.

This style isn't for everyone but it demonstrated what I did rather than what the role had verbatim on the specification. In the role above it was canned before it showed it's true potential in terms of numbers :D However the idea is there.
 
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Change the order as above, probably lose the B&Q job as it's not really telling a story of career progression.
 
You're stating your skills but not providing enough evidence to backup those statements. So I'd cut down on them a bit and provide some slightly more detailed descriptions.
 
Thank you everyone for the feedback, I have taken this all on board and thought I need to do as advised in terms of bullet points for each role.

First draft of evidence.

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The job market is competitive and I need to make sure my CV stands out. I am considering having my CV written (or simply reviewed) by a qualified professional, ensuring it is optimised for keywords etc. Maybe the layout needs some work as well.

Has anyone used such a service?
 
The job market is competitive and I need to make sure my CV stands out. I am considering having my CV written (or simply reviewed) by a qualified professional, ensuring it is optimised for keywords etc. Maybe the layout needs some work as well.

Has anyone used such a service?

I had guidance at uni when starting out.. good starting point but naturally as you go on this changes.

I've looked into this in about 2009. I found that all they do is attempt FUD your CV in such a way that you believe whatever they write is better. I felt that it was just a sales pitch and ended up doing it myself (and getting a job based on what I'd put into the CV). The danger is that they put what people want to hear and often that's buzzwords, whereas many automated filtering systems are getting smart than just matching buzzwords.

I've then had a redundancy course with Penna Sunrise. They were reasonable in getting the focal footprint, however I felt they didn't fine tune it as well as needed. My time with them was restricted to 1 month hence fast paced. They did highlight a few aspects in terms of grammar.

In the end I spent time running over the CV a number of times to fin tune it. Focusing more on the reader.

You will need to get your CV in front of them first. In the end I ended up switching to a completely tailor'd CV for each application rather than just the tailored cover letter. Less applications but slightly more actual responses and more importantly more traction into interviews.
If you know how to get past the filter - either through personal recommendation or better by reputation then the better it is.

I found that if I can put, in a profile when applying directly, where you see the company and what you think could resolve their problems (the fact you understand their problems shows research and capabilities) then you really get some traction. However the same approach does not work for agents - they're looking for a "I'm programmer" or "I'm a product manager" to assign you to a role for qualification and aren't interested in how you can solve the company's problems..
 
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