Order:
Profile - used by agents - should be a couple of sentences max and basically give "I'm an X" introduction.
Experience - this needs to be second.. not behind education.
Education/Professional Certifications
References & Hobbies - well actually they're ignored usually. Better to say you're engaged in X competition if you're into your hobbies.
Never write you're an X or a Y - it's your own perspective.
Achievements, your focus in fulfilling the role.
CVs that have a job specification in the section aren't interesting.. that's supposedly what you were todo.. what did you do to drive the business forward?
Remember that HR/Agents are very used to reading through the crap and the nicety. How is the role suited to the one that you're applying for - showing the skills in use and delivering using those skills will be more compelling.
Harsh but just my thinking.
In a large software house, at 3 years you'd be on the boundary between developer and a more senior developer/team lead. At 5 years people start thinking of you as project manager etc. I would be tempted to look in that perspective and write in terms of responsibility and driving the company's offerings forward.
I think the most important point - tenders, project plans etc are aspects that you deliver at the last part of the role. I would focus on that - it demonstrates you capability in a more senior context - if you can put numbers to those tenders landed, and the budgets of the project management even better.
The point I'm making is that your writing from where you were, not researching the role and communicating at that level. Even the B&Q roles etc can be expressed in a light that match this way of thinking. If not then simply list them with basic information. Things over 7 years are a little less important.
Responsible for creating new mobile market service proposition to support XXXX's strategic vision to penetrate brand new markets and increase revenue.
• Authored market research and analysis papers identifying changing enterprise engagement patterns (C2C, B2C, B2B, M2M) with omni-channel and mobile over Travel, Financial, Social markets – steering strategy.
• Created business propositions for each market to support new horizontal cloud services – market size, competitive landscape and use case opportunities.
• Assisted building business case to create “XXXXX" proposition.
Product ownership of $1M+ business case for the cloud-based “XXXXXX” proposition that drastically reduced business incident communication response time for enterprise and SME customers.
• Lead successful global go-to-market launch across key stakeholders within marketing, sales and public relations.
• Analysed speed-to-market strategic acquisition analysis – buy/partner/build for product, covering customer base, product offerings, market focus, company culture fit.
• Generated of pre-sales leads, salesforce client engagements and demonstrations.
• Delivered roadmap using third party partner using agile product management
• Drove integration across XXXXX's functional business operations & processes.
Note that bullet points are doing or actions.
This style isn't for everyone but it demonstrated
what I did rather than what the role had verbatim on the specification. In the role above it was canned before it showed it's true potential in terms of numbers
However the idea is there.