Dark days, AMD share price at lowest ever.

[Rroff]

Being the budget card doesn't work either, being as fast or faster with more VRAM and also cheaper saw them in a declining market share.

At least by pricing their card around the same as Nvidia they can make some money on the cards they do sell.

Its not about any of that, its all about branding.

They should have pushed the (a) Fury card out now IMO and kept the Fury X back until things were a bit more in their favour.

Something just below Fury X performance (not too much) with the right power/thermal properties and right price and not aimed at the top end (Titan X, etc.) with crazy over-exaggerated PR of its capabilities would have served them much better in the meantime.

The 390 is also a very well balanced card and yet that isn't selling anything like the 970.

Its been overshadowed by their poor execution of the line up IMO. The 390 cards shouldn't even exist - this round should have been a Fury and Fury LE or something like that (can't remember what branding AMD use for those kind of cards) building up a bit of hype for the later release of a Fury X.

 

[Geeman1979]

With so little stock in circulation its it bit meh. Kap and matt most probably took 50% of uk allocation lol

Should be plenty about to recycle has most we're DSR'd and replaced with Ti's

 

[JediFragger]

On a more positive note.

http://wccftech.com/amds-radeon-r9-fury-sold-out-day-launch/

And has been ever since.

OcUK (the biggest gfx card retailer in the UK) had *8* to sell on launch day. That will tell you how false that article really is

If I was a betting man I'd bet you a lot of money that OcUK sold more Ti's (hundreds) on Fury X launch day than AMD sold in the entire world

 

[bru]

If you read my post you would see i don't disagree with you on the bus

Yup your right you didn't. My bad.

 

[RavenXXX2]

You knock £50 to £100 of them the increased sales wont even come close to making up the price difference ^^^^^



The 390 is also a very well balanced card and yet that isn't selling anything like the 970.

Nvidia brand so much more respected and bigger than AMD when it comes to GPUs. Same with Intel and CPUs.

That's why AMD cards priced in Nvidia territory with similar performance will fail. Time to go back to the aldi AMD we all know and love.

 

[Geeman1979]

OcUK (the biggest gfx card retailer in the UK) had *8* to sell on launch day. That will tell you how false that article really is

If I was a betting man I'd bet you a lot of money that OcUK sold more Ti's (hundreds) on Fury X launch day than AMD sold in the entire world

Think Gibbo mentioned they did over 2000 980Ti's last month.

 

[FoxEye]

Even both the links you have posted up say the same thing, 256bit memory interface.

Is it or is it not true that the 512MB cannot be accessed/read/written to at the same time as the 3.5GB?

If it is true, then it is a problem. Regardless of how correct the paper specs may be.

 

[bru]

The 390 is also a very well balanced card and yet that isn't selling anything like the 970.

Yup, nothing wrong with the 390, nice card and its even fairly well priced.

 

[Geeman1979]

You knock £50 to £100 of them the increased sales wont even come close to making up the price difference ^^^^^



The 390 is also a very well balanced card and yet that isn't selling anything like the 970.

The 390 is not a bad card at all, if not ram top heavy, although for the money it's not a bad option if AMD floats your boat.

 

[FoxEye]

Yup, nothing wrong with the 390, nice card and its even fairly well priced.

But not an upgrade for 2-year-old 290 users, who really only have the 980 ti to jump to for decent performance gains. The nV option being better perf/watt and at this point better perf/£ is the icing on the cake, surely.

I won't even consider the 390 and I'm running a 280X. The fact that AMD seem to have made no technological gains in the last two years is shocking.

 

[Boomstick777]

The 390 is also a very well balanced card and yet that isn't selling anything like the 970.

Agreed, I don't think it's a hardware problem with AMD but rather an image problem.

Oh well, all this doom mongering lol. At worst AMD could go under and a new company take the reigns. Otherwise things will tick along as normal with people saying AMD are doomed every now and again. Either won't be the end of the world tbh.

Who really cares? AMD have the console wins, and upcoming Nano looks nice. Maybe next year will be more competitive.

 

[humbug]

They should have pushed the (a) Fury card out now IMO and kept the Fury X back until things were a bit more in their favour.

Something just below Fury X performance (not too much) with the right power/thermal properties and right price and not aimed at the top end (Titan X, etc.) with crazy over-exaggerated PR of its capabilities would have served them much better in the meantime.



Its been overshadowed by their poor execution of the line up IMO. The 390 cards shouldn't even exist - this round should have been a Fury and Fury LE or something like that (can't remember what branding AMD use for those kind of cards).

Both AMD and Nvidia do PR the difference is because of the strength of the brand one can get away with it a lot better than the other when it goes wrong.

Fiji is a solid card it just doesn't have the performance where most use it, 1440P.

Nvidia also do rebrands and gain market share with them.
The 390 is a rebrand but that doesn't stop it being a solid card, its at least as fast as a GTX 970 at the same price with Twice the VRAM, the architecture is advanced and modern, it was more advanced than Kepler and is just as advanced as Maxwell now. if Maxwell is the architecture of the day so is Hawaii.
The 390X is just as fast as the GTX 980 at 1440P tho now quite there at 1080P, again 8GB and cheaper.

To all intents and purposes the 390/X as cards are competitive with the 970/80, rename the 390/X Nvidia and the 970/80 AMD the sales will flip right round.

 

[Rroff]

Both AMD and Nvidia do PR the difference is because of the strength of the brand one can get away with it a lot better than the other when it goes wrong.

Fiji is a solid card it just doesn't have the performance where most use it, 1440P.

Nvidia also do rebrands and gain market share with them.
The 390 is a rebrand but that doesn't stop it being a solid card, its at least as fast as a GTX 970 at the same price with Twice the VRAM, the architecture is advanced and modern, it was more advanced than Kepler and is just as advanced as Maxwell now. if Maxwell is the architecture of the day so is Hawaii.
The 390X is just as fast as the GTX 980 at 1440P tho now quite there at 1080P, again 8GB and cheaper.

To all intents and purposes the 390/X as cards are competitive with the 970/80, rename the 390/X Nvidia and the 970/80 AMD the sales will flip right round.

Hence why I think they are marketing it all wrong - sure they can't get away with nVidia style marketing but IMO it would have gone down better with the 390/X existing as a single Fury lite card positioned to take on the 970/980, a Fury a bit above that and holding the X back either to hit the Christmas market (when hopefully they could have done it a little more justice) or for a later process when they can do it proper justice on a smaller process (would also have been a good hype driver and AMD need that as much as actual sales right now - rather than inflated hype that is just talk mixed with bare faced lies).

EDIT: I'm honestly beginning to wonder if there are people positioned within AMD to purposefully hold the company back given some of the execution of late its almost like its intentionally done to stop them ever actually being truly competitive. Or they should just fire some people (though I'll fully admit its a lot easier to be critical looking in than making good decisions from inside the box).

 

[andybird123]

Yes I know the ROP count was incorrect and the memory allocations were not as originally thought, but it is still a 256bit card, not a 224bit card as andybird was saying.
Even both the links you have posted up say the same thing, 256bit memory interface.

Yes, technically it has 256bits, however because of the way it is split the gpu gets "priority access" to 3.5gb of memory, 3.5gb is 7/8th of 4gb, so the last 0.5gb has its own 32bits not being fully utilised, 256 minus 32 (or 7/8ths of 256) is 224bits. Its not, technically 224bit, but neither is it, for practical sake a full 256bit either, in terms of absolute bandwidth. Though the end result is that at 1080p it makes no difference to actual performance.

 

[bru]

Ok worse case scenario.

Nobody buys them out and AMD go bust, Liquidators sell off all the assets and nobody important buys up anything useful, including console APU's.

Does this mean we get new console designs, with actual decent performance, rather than lack luster APU grade GPU's. maybe AMD dying off could have a silver lining.

 

[bru]

Yes, technically it has 256bits, however because of the way it is split the gpu gets "priority access" to 3.5gb of memory, 3.5gb is 7/8th of 4gb, so the last 0.5gb has its own 32bits not being fully utilised, 256 minus 32 (or 7/8ths of 256) is 224bits. Its not, technically 224bit, but neither is it, for practical sake a full 256bit either, in terms of absolute bandwidth.

So it just your way of looking at it. OK fine np.

Though the end result is that at 1080p it makes no difference to actual performance.

This is something that gets me and its not just directed at you Andy, but everyone that thinks the same way. Performance difference to what exactly, every 970 benched, or reviewed has had this memory configuration. It is not a case of NVidia suddenly changed things to make it worse, it was always like this. ALL they did was mislead everyone with the specs, which was a despicable thing to do and they have no excuse. But the cards themselves haven't changed at all.

 

[Davedree]

Both AMD and Nvidia do PR the difference is because of the strength of the brand one can get away with it a lot better than the other when it goes wrong.

Fiji is a solid card it just doesn't have the performance where most use it, 1440P.

Nvidia also do rebrands and gain market share with them.
The 390 is a rebrand but that doesn't stop it being a solid card, its at least as fast as a GTX 970 at the same price with Twice the VRAM, the architecture is advanced and modern, it was more advanced than Kepler and is just as advanced as Maxwell now. if Maxwell is the architecture of the day so is Hawaii.
The 390X is just as fast as the GTX 980 at 1440P tho now quite there at 1080P, again 8GB and cheaper.

To all intents and purposes the 390/X as cards are competitive with the 970/80, rename the 390/X Nvidia and the 970/80 AMD the sales will flip right round.

I agree drivers and respin of grenada 390 looks ok for people like me still on.a 7950.
but you are missing one important factor out,
Hawaii has an outdated uvd engine in comparison to nvidia,

1.it draws considerably more power than a maxwell when decoding blu-ray/ xbmc 1080p mkv's etc.
2.the uvd 4.2 engine has no support for h.264 4kp60 video encoding, or even h.265.
3.no itx option

 

[humbug]

Ok worse case scenario.

Nobody buys them out and AMD go bust, Liquidators sell off all the assets and nobody important buys up anything useful, including console APU's.

Does this mean we get new console designs, with actual decent performance, rather than lack luster APU grade GPU's. maybe AMD dying off could have a silver lining.

I have a feeling Intel/Nvidia are waiting for AMD to go bust so they can pick over the carcass for IP.

I hope if it comes to that AMD give themselves away (if must) to someone like Microsoft before it does happen.

With Intel and Nvidia the sole CPU / GPU vendors and owning all the IP its very bad news for us and the industry, AMD's IP portfolio must be keept away from them if nothing else.

 

[opethdisciple]

I have a feeling Intel/Nvidia are waiting for AMD to go bust so they can pick over the carcass for IP.

I hope if it comes to that AMD give themselves away (if must) to someone like Microsoft before it does happen.

With Intel and Nvidia the sole CPU / GPU vendors and owning all the IP its very bad news for us and the industry, AMD's IP portfolio must be keept away from them if nothing else.

I doubt this will be allowed to happen under anti competitive laws.

 

[arc@css]

Time to withdraw the premium bonds and put in an offer.