Developing a brand..

platypus

platypus

platypus

Caporegime
Joined
25 Jul 2003
Posts
40,456
Location
FR+UK
..not sure if this is the right forum but it's relevant so..

How does one go about developing a brand? I realise that you need to come up with a logo and various other things..but often that isn't enough. Anyone had to do any brand development?
 
I don't do it personally but I work for a company that do. From what I've seen of their work it basically involves determining who the client's target market and demographic is, how they want themselves to be portrayed to their customers, who their competition are and who they are aiming and a whole load of other factors.

I can give you a phone number and part of the commision if you like ;)
 
Last edited:
As above, find your market, do lots of research and find out who you're aiming at, and the logo etc... will normally follow easier :)

Andy
 
Branding is all about identity. You need to develop how you see yourself, and how you want your customers to see you.

"logos" and other media are unique ways to identify you and identify *with* you. Branding is all about image - so indeed, research is important because you need to know how your customers *want* to see what you have to offer - you can be creative but you need to be creative within the bounds of your customers wants/needs. How big are your customers, and how important is it that your brand reflects a "corporate" image? Which industry are you in, how well can you identify with the values of that industry?

Branding is also about consistency - the logo is the normal identifier because it is the easiest to remember, but also colours, fonts and style are as important as the logo.

Best bet, is to do a mock-up, sketch out your ideas, then concentrate on getting as much feedback as possible before refining, refining, refining. Its an evolution of ideas, you don't have to come up with something perfect straight away.

And remember, it is *your* identity so you have ultimate control, whether to believe in what your feedback says or not. As long as you are consistent, you will look professional.
 
Everything's been pretty much covered.

Pay close attention to what your target audience will want to see, but depending on your business and aims you may also want to be a bit different from this norm.

Your identity is more than just a logo too - colours, fonts, content style, etc.

Out of interest, what kind of company and sector are you looking to develop?
 
You must log in or register to reply here.
Back
Top Bottom