What I find depressing is that AMD have the ability to compete. Sure they might not have a 4090 class... but going by recent interviews they easily could have had a card like that. At every other price point they they easily compete in performance the problem is like Nvidia they saw the value increasing and decided to join them rather than keep things consistent.
They also market the 7900xtx as $1000 because they "didn't want to go above $1000" I personally don't buy that at all I think that's *********. They simply couldn't compete, if the 7900xtx was matching 4090 peformance then they definatly would go above $1000 after all the only people they answer to and care about are their investers regardless of the public image they try to put out.
Personally I think they should go for market share and massivly undercut not because of Nvidia but because of what it will do to the market. If they gain marketshare rapidly as consumers we all benefit from that competition. Look at GSync vs FreeSync as soon as FS started taking of and being successful it forced Nvidia to open up GSync on monitors without the GSync chip and more monitors became compatable, that was due to the success of FreeSync not becuase Nvidia was being nice. The same would happen in the GPU space, more support for open source software like FSR and open up the market to a more consumer friendly space.
Unfortionatly I can't figure out what AMDs game plan is, it just doesn't make sense the $1000 price point for the 7900xtx was just too high to drive demand, it's been a few generations since i've seen the current situation where there's ample stock on all cards on day one especially with such short supply, normally they would sell out and trickle in over time but this time never a shortage.
There's also in my view a delusion among businesss as a whole not just in the computer component but as a whole, you hear them complaining no one is buying products (due to the well known massive inflation going around and peoples spending power being reduced) then they complain they don't make enough profit so put prices up even more then complain people don't like the new prices.... if people were penny pinching at the lower prices putting them up isn't going to make them suddenly be able to afford the new prices, it's ridiculous. (At least SSDs are crashing in price!)
There's a habbit of companies putting prices up when times are bad, but they don't put them back down when times are good and in my view thanks to recent world events people are starting to wake up to this as a whole and are putting up their collective middle finders.
For me it's not so much AMD has given up in the GPU space, it's that they are targeting the wrong things, are oblivious to lets call it the "financial awakining" consumers are going through while simultainsly trying to position themselves as the saviours of the space. When in reality, they should go for market share and go for the revenue to really push their software, because lets face it while some people have issue with it, their software is far superior than the "Nvidia Experience" they could really drive that as it's far more consumer friendly than Nvidias which looks like it's stuck in 2002. They should also be more aware of the current global situation and place their products so they compete where they should not rebrand them as a higher model than their current chip is you can't call out the competition on their BS then do the same damn thing. (7900xt that should be a 7800xt)
My conclusion is that AMD could EASILY compete and grow and they are delusional, the fact is they already know what to do, they can do it, and they have already done it, why they don't simply mimic the Ryzen Gen 1 launch success and apply that same stategy to the new GPUs? it actually bewilders me.
the 4080 is at #66 
