All they need to do is offer a good product at a good price and not screw up the release.
Hawaii was a good product but it got a name for being hot so they got negative publicity, They solved it by doing Grenada on partner boards only. The cards still got as hot and hotter but they had coolers built to handle it, It was a good release but it was out gunned at the time by Maxwell so it couldn't turn things around, Fiji came out overpriced with the flagship model using faulty pumps, Another screw up, The reason I'm not using a Fury X is because for the first 6 to 8 weeks you couldn't trust that you wouldn't get a faulty model, Why they never made air cooled Fury X's in the first place is another example of management making bad decisions. Polaris releases and immediately gets targeted over using a poor reference cooler and drawing too much power from the pcie slot. Didn't they recognise the difference not having reference coolers made for Grenada's release? It seems not.
Somewhere along the chain of command there's a weak link that holds too much sway over the decisions that are made. They are consistently tripped up and held back.
When they release Vega if it out guns a 1080 they mustn't turn around and play the "We do not want to be seen as the cheaper alternative" card. The flagship needs a price that will let it sell and it needs to be made available as board partners see fit to release it, no limitations made by AMD on what they offer us.