Sounds like you need to find a job where management aren't idiots.
Yep, we can't help the company if the bosses can't see the light. It's the management level i.e. us, that's telling the owners it isn't working but they refuse to listen.
We even explained it to them, like a supermarket has its budget brands and top end brands but even the top end ones will compete on prices since they all sell the same or similar products that don't warrant such a price increase. It makes no sense to do but yeaaaah blinded and refuse to listen.
Sad really, watching them drive the company into the ground as it's us that's built it up at the end of the day and we, the management and staff under us has poured our hearts and souls into it.

