The problem I face is one of going a bit too Rainman when it comes to working through the choices. My wife - and others - will see [thing] and buy [thing] because it's probably pretty good and seems like a good idea. Not a spreadsheet in sight, no multi-layered reviews of reviews, no informed second opinions
I go the other way, to the point where it almost removes any joy of actually buying [thing]. My satisfaction is knowing that I've bought the
right [thing] (which is of course subjective so is really a false win) and then I get some marginal enjoyment from actually having [thing]. I could bore you with football boot examples, my recent Timberland experience (nailed that one, though *fistbump*), two new guitars I bought, and a car. I get some grim satisfaction from removing the fun of spontaneity and I'm actually okay with that. Come at me.