A quick and dirty overview...
- The producers produce the show and make available for purchase to distributors.
- Distributors submit the show to local regulators for certification / verification that the show can be shown in that region without amendments. If amendments are required then this process can cycle around until either the regulator is happy or the producers pull the show from that region.
- Broadcasters in different regions will compete for the rights to air the locally approved version of the show.
- The broadcasters use the show to attract / keep subscribers.
- The broadcasters use the potential viewing figures for various shows to attract advertisers and price advertising slots.
- Advertisers buy slots based on potential viewing figures and potential sales influenced by their advertising on those viewing figures.
- Advertisers sell services based on their ability to influence people to companies.
- Producers will make the show available (sometimes) on 'take home media' at a time usually agreed with broadcasters after the show has aired in their region.
- Distributors will buy the previously vetted version of the show for sale in their region based on perceived demand.
- Retailers will buy from distributors for sale to the public in their region based on perceived demand.
Ok, so if someone downloads
after the show has aired and the broadcaster has no VOD service then they have not taken away from the producers, distributors (of the original show to broadcasters), broadcasters or the advertisers but only the dvd/bluray distributors and retailers as that is the only way they could get to see the show legitimately from that point onwards. If the downloaders subsequently purchase the DVD/Bluray for the original sale price this may mitigate the loss of sale at that stage but may skew the potential sales figures distributors and retailers use when placing orders.
If the broadcaster has a VOD service that does not have any advertising. Then the same applies. If, however, the broadcaster does have a VOD service that includes advertising then the broadcaster and the advertisers both loose out by the download from potential sale revenue. From the advertisers customer to the advertiser due to lower potential viewing figures, potential loss to the broadcaster due to not being able to sell the slot for as much as previously due to lower potential viewing figures and the other people affected by the lack of sale on DVD/Bluray.
Saying 1 download != 1 sale is fine but if it is for sale and the person is not willing to pay the asking price then they should not have the product. The same goes for if the product is not available in the persons region or at a time the person wants it, the person should not have it. The paid for subscription is in order to watch the show in the manner proscribed by the broadcaster at a time or over a period of time they make it available. The person has no rights to have it regardless of how much they want it. It really is very simple.
Now from a consumer point of view, a central download service for TV shows would be fantastic but why would people pay local broadcasters subscriptions if we could just get most the shows from a company in the US. One question therefore is how could the local broadcasters support themselves with diminished advertising and subscription revenue or would people just prefer to see the demise of local broadcasters all together and the content they produce. It would also knock out national censorship unless the distributor is expected to hold a copy of the movie for each country
Where I am, one of our broadcasters offers a VOD service where we can buy TV series we want and get to see the eps just after the US airing for a set amount of time (maybe a couple of months). The problem is that this costs around 25quid per series and you end up with nothing in the end after the series has expired from their service. You are of course limited to the series that the broadcaster buys in the state the local censor is willing to allow.
RB