Always laugh at my mates when they buy overpriced branded generic medicines like paracetamol or ibuprofen etcLook at Anadin. £3.47 as a brand from the shops. Same drug as a tesco's value range is 23p. And they make a profit. So from this we can probably ascertain that the Anadin cost about 2p to make so about 17000% profit. I dont see anybody complaining about their margins?