They can call it whatever they want, they describe it as being for:
•24/7 customer support: Buyers can connect with a real person by phone at any time of day, or start a chat to get quick answers.
•Seller paid after delivery: When buying from private sellers, funds will only be sent once their item has been delivered.
Not sure I'd wrap that up in a label called Customer Protection but gotta give a price rise a marketable name.
I'm not sure they can call it what they want can they if it's designed to be misleading to the general public?
Plus I thought that 24/7 chat thing already existed? Or very similar if not 24/7.
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