Empty seats

Wembley would have broken the world record attendance for a women's football match last night if there hadn't had been so many empty seats in the 'Olympic friends' section. The match was a sell out and yet the attendance figures were 20,000 below capacity.

So frustrating seeing all of the good seats empty!
 
I've always felt that they should have a checkin system. This works were you book your tickets with a credit card but doesn’t take payment take payment until you check-in 24 hours before the event. When you check-in you can print the ticket and your card debited/credited. If you don’t check-in, then the ticket you were allocated goes on general sale. This includes corporate, Olympic family and public.. Seems logically fair to me although may be unrealistic.
 
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