As I understood it they mean personal website as in you'll have e.g. details of your personal GP, how to contact them and book an appointment, details of your car tax/renewals/notifications, details of your benefits (if you have any) and any other personal services you have.
I already have web access for my GP and have done for the past year and a half. As statedi n other posts, its non-standard at the moment!
As usual, not one standard but many!