Oh go and be an insufferable ***** somewhere else. I posted this here in the hopes of some constructive solution to my problem, not this.
Advertising a 10 year warranty means that this is included in the purchase. It draws in customers, and it's part of the deal. The procedure for getting the warranty is not difficult at all, but it's also esoteric compared to the "registration" of other similar products. I'm not complaining at all about the 5 minutes it takes to register. I'm annoyed that there's a time limit on it, and it's unreasonable given the expectations you have from similar products, and also given that it's very easy to provide proof of purchase after this deadline. I'm the one paying money, and I shouldn't have to jump through hoops to get what I paid for. Is that such a despicable concept?
I KNOW I dun goofed. I feel bad enough as it is and don't need people to repeat that to me mindlessly. It also doesn't mean I'm not allowed to be annoyed that part of the reason I dun goofed is that the conditions for getting what was advertised on the box were not made clear enough, and clearly exist to catch people out so that EVGA can sell more units without actually giving anything back. It's not designed to reward observant customers or punish unobservant ones. It's just a marketing tactic. Much like grocery coupons or cashback schemes that depend on people to miss deadlines, only stricter, because who reads warranty cards or instruction booklets these days? And seriously, what other company requires immediate product registration? Come on now.