Fake reviews to be illegal under new rules

Soldato
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https://www.bbc.co.uk/news/business-61154748

People are set to be better protected from fake reviews and "subscription traps" under plans to tackle rip-offs. 

Proposals include making it "clearly illegal" to pay someone to write or host fake reviews.

A competition watchdog will get new powers to fine firms up to 10% of their global turnover for bad business practices.

Great news but i can't see it making any difference to Amazon or Ebay.
 
Excellent news, fake reviews are simply a form of fraud. Whether there will be any real world effect from this though is of course questionable.
 
Subscription traps about time... fake reviews is going to be a harder one to deal with though - the likes of Amazon will likely take it a bit more seriously though with the fine risk.
 
Unenforceable, especially if the company and reviewed are based abroad but selling here on ebay, amazon, etc.
 
Sometimes companies don't pay you, but provide the item for a huge discount if you review it (or even free for smaller items) - will it stop that?

Weirdly enough i'm currently buying a TV worth £4500 for £2250, but the 50% discount is because you are supposed to review it on various sites and make some social media noise about it.

However there's nothing to say you must provide a good review or be glowingly positive about it.
 
Review merging should also be outlawed. For example, you see some product reviews for a pair of headphones that you're eyeing up, but the reviews themselves are for something different such as a jigsaw puzzle or umbrellas.

https://www.bbc.co.uk/news/technology-61009406

I can't see how the law can be enforced on fake reviews or review merging though.
I did not know that this is a thing. I don't buy the legitmate reason they specify though because on Amazon colours are usually under the same "listing".

Sometimes companies don't pay you, but provide the item for a huge discount if you review it (or even free for smaller items) - will it stop that?

Weirdly enough i'm currently buying a TV worth £4500 for £2250, but the 50% discount is because you are supposed to review it on various sites and make some social media noise about it.

However there's nothing to say you must provide a good review or be glowingly positive about it.
Technically in this case the payment is the discount amount. And such a large discount will sway a significant number of people who get this deal, to leave good reviews. Also if this was an influencer making use of this deal they would need to disclose this information in their review.
 
Sometimes companies don't pay you, but provide the item for a huge discount if you review it (or even free for smaller items) - will it stop that?

Weirdly enough i'm currently buying a TV worth £4500 for £2250, but the 50% discount is because you are supposed to review it on various sites and make some social media noise about it.

However there's nothing to say you must provide a good review or be glowingly positive about it.

If it's the same company I think it is. I did it with an LG G4 and their neckband headphones and got it for free in the end. Insider something it was called. I did a review but next to no social media...
 
The problem doesn't just lie with fake reviews however. There are some review sites that will remove negative reviews even if they don't breach any of the site's rules.
 
Will never be stopped unless brain chips become the norm. You never gonna stop a business buying a competitor's product and then leaving a negative review. You can stop reviews from people who've not bought the product but it won't solve the problem above.
 
Review merging should also be outlawed. For example, you see some product reviews for a pair of headphones that you're eyeing up, but the reviews themselves are for something different such as a jigsaw puzzle or umbrellas.

https://www.bbc.co.uk/news/technology-61009406

I can't see how the law can be enforced on fake reviews or review merging though.

Oh I hate the review merging, especially in tech. I was looking up a monitor and they put 3 different models, in 3 sizes together. You see bad reviews on the monitor that has nothing to do with the one that the actually item listed.
 
they were already supposed to be illegal, most supermarket website individual product reviews are clearly marketing firms protecting brands.

must be where advertising budget goes these days

Personally they should get rid of review sites.

if you search on google for a specific product or "best whatever"

google seems to rank a bunch of sites that have top 10s but seems to be a computer generated list of products with referral links or whatever....

annoys me no end.. you pretty much have to include "forum" on the end of whatever you are searching for to find any real opinions on a product.

advertising and marketing is killing the internet with it's full control agenda, controlling what you see, how you think, what you buy.

real opinions are becoming so hidden and so obscure it's ridiculous
 
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This post makes me think of all those 10/10 tv show and movie reviews on IMDB lol.
Are the paid for reviews or is it the people involved in the production?
 
if you search on google for a specific product or "best whatever"

google seems to rank a bunch of sites that have top 10s but seems to be a computer generated list of products with referral links or whatever....

annoys me no end.. you pretty much have to include "forum" on the end of whatever you are searching for to find any real opinions on a product.

advertising and marketing is killing the internet with it's full control agenda, controlling what you see, how you think, what you buy.

real opinions are becoming so hidden and so obscure it's ridiculous

Yea I agree with this it's a shame.

It's becoming much more difficult to find good user created content these days, and instead sponsored links of corporate ******** and advertising.
 
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