Can't see how they can keep the rights to this franchise after that piece of junk.
It's a fairly simple reason, their contracts will state they need to do something with the franchise every X years or forfeit it, it will also likely state that if they do anything with the franchise (no quality or performance clause by the looks of it), they can renew their rights to use it for a set fee.
It's the same with a lot of film/tv licensing deals, especially the older ones and the reason you sometimes see an utter turkey that was obviously filmed quickly and on the cheap get made.
IIRC the recent "Wheel of time" Pilot" (in quotes as I don't for one second believe it was intended to be a pilot episode for anything) I think it was, was a major example of what happens when someone has such a contract, they shot it in secret, paid a TV channel for an infomercial slot to get it on TV and showed it. So they filled the technical requirements of the contract, but it was done in such a way that you could never say they did it in the spirit of what the contract was intended to ensure.
It was done without anyone outside the rights holder and the people involved in the shoot knowing anything about it, and pretty much the ultimate example of exploiting the renewal clause that requires you to do something with the property within a set time.
Fortunately these days a lot of the new contracts (if they're smart) will have things like performance clauses and may have requirements for the primary copyright holder to give approval for certain things.