I've been living in London for the past 5 years, the last 3.5 of which I've had Hyperoptic 1Gbps.. which was totally amazing,
Recently moved out down to Surrey, and whilst I'm saving £1k per month on rent, the broadband situation is bloody terrible.. Despite the fact I have a fully active and working phone line, it's taking Plusnet 3-4 weeks to install FTTC for me - the level of service is just diabolical from these companies..
What's more frustrating is I'm an engineering consultant - I work for most of these ISPs and help design their backbone/access networks for them, (Juniper, Cisco, Alcatel etc) and I've worked with all of the main UK providers and some in the EU/US too, there's no real appetite from anybody to actually spend the money and deliver FTTP.
Even companies like Gigaclear (who are one of our customers) aren't really competing with anyone else - they simply run their own fibre to rural areas and collect all the business - which is brilliant, but the bigger providers just aren't interested in pushing it, the cost of doing it is so high.
The government don't help much either, historically, they give heaps of cash to BT who don't deliver anything, because they're too big - and full of old men waiting to retire, they just absorb the money and the consumer never sees any improvement to infrastructure, then to look like they're being fair - they give heaps of money to small companies like UK Broadband, who are too small and incompetent to do anything either, and the cash disappears into nothing, and nothing ever changes..
/rant.