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Fermi Renders

I thought that nintendo had already awarded the DS contract to nVidia.

I would say that AMD are very slow on the business front and have a passive 'second to the market' approach. The problem is that it means they don't create new markets for themselves but just copy.. I see in the corp structure a big battle between CPU and ATI, regardless of what they PR, and someone needs to go in and sort it out.
 
NickK said:
I thought that nintendo had already awarded the DS contract to nVidia.

I would say that AMD are very slow on the business front and have a passive 'second to the market' approach. The problem is that it means they don't create new markets for themselves but just copy.. I see in the corp structure a big battle between CPU and ATI, regardless of what they PR, and someone needs to go in and sort it out.
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I thought it was still l just rumour? But I expect them to show the actual Tegra platform for Nintendo, at GSM world congress Barcelona Febuary 2010.
 
entireweb said:
First off Nvidia do not sell PS3 rsx chips to Sony. They dont make the chip. They sold the IP (intellectual property) rights for the chip to Sony. Sony makes the chip. No one know how much the deal was worth.

Secondly the aim of Nvidia is to break into the handheld, mobile computing business via, Zunes, DS's and smartphones etc.

These mobile markets are what silicon companies are fighting over. The potential profits are huge. Profits of graphics cards and PS3's etc dwarf by comparison.

It is due to the number of units and the profit per unit. The DS has sold 111 million units.

It is these numbers that are banded around silicon companies. I remember in one silicon company I worked for when we had our "100 million sold" party.

The profit per chip for Nvidia on Tegra is circa $4-$5 NOT 0.50$. So thats a potential of $500 million dollars profit if Nvidia get win the DS contract, assuming it sells like the last one.

But again its not the DS market they are actually after, its the mobile phone market. This is why they keep on showing up at the GSM world congress with there Tegra chip touting for business.

If Nvidia can get Tegra into major players in the handset market, eg EMP, Nokia etc etc, then they could potentially sell many more 100's of millions and make $billions in profit.
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Some very good points here. Nice to see some intelligent and well thought out discussion in here.
 
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