find out if viewer came from adwords? possible?

unwashed potato! · 13 Jun 2016 at 20:37

i've got some tracking code my PPC management company gave me to use on the site to track conversions.

as it's some google JavaScript thing i couldn't see any way to use that for myself, so wondered if there was a method anyone knew of that would tell me if the visitor came from adwords?

i want to add it to the success page of my online quote form so that in the quote i'm emailed it also adds the line that they came from adwords. will mean i can directly track which exact customer that books with us came from adwords

Mynight · 14 Jun 2016 at 01:59

Can you post up the code you've got? (Obviously removing any IDs)

Wonder if there's a way to grab what it sends to google and set a cookie to read from in the quotes page to set the tag appropiatly.

peterwalkley · 14 Jun 2016 at 08:02

Does this or this help ?

radderfire · 14 Jun 2016 at 09:54

Fairly sure the answer is no said:
as it's some google JavaScript thing i couldn't see any way to use that for myself, so wondered if there was a method anyone knew of that would tell me if the visitor came from adwords?

You would usually just add the JavaScript code into the source HTML code of your page.

To answer your question in general, yes it is possible. There is a service called Google Analytics which lets you set up goal tracking on your site, and this could track your AdWords performance.

unwashed potato! · 14 Jun 2016 at 10:45

radderfire said:
There is a service called Google Analytics which lets you set up goal tracking on your site, and this could track your AdWords performance.

doesn't really help with my needs

Fairly sure the answer is no said:
i want to add it to the success page of my online quote form so that in the quote i'm emailed it also adds the line that they came from adwords. will mean i can directly track which exact customer that books with us came from adwords

thanks it does. i've realised i can just add a variable to the domain that will set a cookie and do the same thing.

AHarvey · 14 Jun 2016 at 11:34

Firstly, manage it yourself, we've just moved from having Yell.com manage our PPC and it was shocking. I've had more activity in the last 3 days than they had in 2 weeks.

You need analytics setup so you can track where the traffic is coming from (organic searches, PPC, social, referral or direct), how much traffic you're getting etc.

The code they have given you is probably to track conversions, such as "adwords click resulted in a contact form being filled out". Your PPC company is the ideal place to speak to about what it is for and where to put it.

radderfire · 14 Jun 2016 at 11:51

Fairly sure the answer is no said:
doesn't really help with my needs

What are your needs? Explain it a bit better.

Can't the PPC management company explain what to do with the code they sent you?

unwashed potato! · 18 Jun 2016 at 14:52

AHarvey said:
Firstly, manage it yourself, we've just moved from having Yell.com manage our PPC and it was shocking. I've had more activity in the last 3 days than they had in 2 weeks.

this is just a temp thing to be honest. i've run adwords myself for years as well as seo but looking to spend money on improving our rankings. they also do a ppc management service, so have opted to try them out on a monthly basis and see what i can learn from them and what improvements they can make.

i've set up what i need now with adwords, so now when someone visits the site through adwords the url they go to is mywebsite.com/cleaning/index.php?adwords=carpetcleaning

that creates a session, and then when that user does an online quote or contact form i will be emailed a line saying they came from adwords and what ad they came in from.

this has got me thinking. is there any other basic easy information i can gather that will show the source if from natural listings? i don't want to browser or anything but perhaps if they came through google, bing, direct etc.

please don't mention analytics as that is not what i'm after. i just want to know some basic information about the user that fills out the forms.

visibleman · 19 Jun 2016 at 09:46

Fairly sure the answer is no said:
please don't mention analytics as that is not what i'm after. i just want to know some basic information about the user that fills out the forms.

That is analytics :confused:

What user information are you after exactly?

unwashed potato! · 19 Jun 2016 at 12:17

visibleman said:
That is analytics

What user information are you after exactly?

perhaps if they came through google, bing, direct etc.

the search query would be good too but as i understand it that's no longer available from each single visitor?

visibleman said:
That is analytics

can you tell me how i get the information then.

for instance, i've just had a lady fill out our quote form. her name is anna and she lives in guildford at xxx address. she wants a 3 bed house cleaned with carpets. i have her email, phone number, address, name, ip.

can you tell me how i can find the information for her alone within google analytics, the information being how she got to the site, and also the search query if possible?