It has been this way since the start of time in terms of GPU's.
People spend silly money on a supposed higher end product for X or Y reason, only it performs within a margin of error in the real world. For the vast majority of people, look for the cheapest GPU within the range, make sure there isn't a fundamental problem with it (noise if you care, poor cooling etc), and then buy it, the only genuine caveat would be warranty length/quality.
Almost all modern GPU's from both AMD and Nvidia respond well to undervolting too, aka less heat ergo less noise, better boosting, and less power used.
If you're not looking to benchmark as a hobby, you're spending good money for no reason going with more expensive products.
The amount of people I've come across that bought purely for acoustics while gaming with headphones on 99% of the time will always boggle my mind and make me laugh.