Yep. It's ratios (scale factors, as they're called when applied to shapes), this is a question from one of the exercise books at school. 
I've actually got it down in one of my maths books, I'd take a photo, but that would be sad and it's already been answered.

I've actually got it down in one of my maths books, I'd take a photo, but that would be sad and it's already been answered.