Try Genius bread (although they seem to have changed the recipe in the last year or two, for the worse) and some Tesco Rolls - again changed for the worse for some reason.
Pretty much all other bread is awful, although can be solved by toasting it. The "fad" side of it has definitely helped availability, quality and price of products (in the early 2000's you used to have to order it at a pharmacy...), but it's still too expensive for what it is and there's way too much GF stuff seemingly designed for the free from anything tasty brigade (gluten free, vegan, sugar and lactose free all in one go...)
Most stuff with GF on the packaging never contained gluten in the first place, but a simple sticker probably helps them sell more products, especially as so many seem to think a GF diet is healthier. Sometimes GF labels are useful, especially if it's a product that usually has gluten in.
People that follow a GF diet because they want to are a bit weird IMO, but it helps those of us that have to.