Am I the only one who watches TV but avoids ITV altogether? It's just too glam and fake, just seems like shallow channel. Don't even get me started on the sister channel celeb updates, ugh!
I dunno how people can watch TV before 6pm really. Apart from kids TV it's all dross IMO.
Not my cup of tea but then again breakfast TV is usually cack and has been for years.
Anyone remember when TV-AM staff went on strike in the 80s ? They showed repeats of the original Batman instead and ratings went through the roof.

Isn't that kind of the point though? It's perfect for me. I'm off to work, so I'm not going to be watching the telly for more than 30 mins while I make breakfast/eat breakfast/pull some clothes of the rack to wear, and I want to have a general idea what the news is, not which piece of vacuous celebrity fluff is coasting through an interview on ITV.
The fact it repeats so much is so that people waking at different times can do the same thing. Makes sense to me.