Goblin mode

so previous years words were selected based on evidence https://languages.oup.com/word-of-the-year/2021/ , not an internet poll ... all sounds liker boatymcboatface
To expand on our evidence-driven approach to selecting our Word of the Year, we have produced A report into the language of vaccines, which examines in detail the extraordinary rise in vaccine related language developments, in a year that saw technological innovation influence the way we communicate in our day to day lives. Our team of expert lexicographers have monitored and analysed these changes to the lexicon as they happened, and as events continue to unfold.
 
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