Google Adwords

[HTMLHugo]

Im about to embark on my 1st google adwords campaign for my site.

can anybody offer any advice which will help me get maximum exposure? or in general.

 

[wonder_lander]

I too am currently dabling the black art that is PPC.

Key thing I would say is to be careful with the keywords you are targetting. What you don't want is lots of "the wrong kind of traffic"

What's the website you are hoping to send visitors too and what keywords are you going to be bidding on?

Also have you come up with your ad copy yet?

 

[HTMLHugo]

ad copy?

i thought i just told them what words i wanted to go for based on that crazy keyword tool and then off it went ?

 

[wonder_lander]

ad copy?

i thought i just told them what words i wanted to go for based on that crazy keyword tool and then off it went ?

Let me give you an example of the one I am running at the moment. (I am new at this too btw!)

I have website that sells chef knives and I am targetting a particular brand.

I have therefore created a set of keywords that I want to target:

You then have to type up your ad that you want to appear in the the sponsored listings (this is what I was refering to as ad copy)

It's important to set realistic budgets and track how the various keyword terms work.

If I were to have put jus the keyword "Knives" in then I'm likely to be getting impressions and clicks from people who were interested in utility knives, kitchen cutlery knives etc.

Try not to be too generic and use negative keywords to maximise the type of traffic you want.

 

[HTMLHugo]

Thanks for that

i totally understand what you mean now

nothing to it then apart from a bit of digging around for the right keywords.

im interested in how your words are working for you in terms of improvements on sales vs cost?

 

[wonder_lander]

The generic term "Ceramic Knives" has created the most impressions and clicks but has a CTR of 6.26% I am finding this traffic too generic for conversions so have paused that keyword for now. 14th - 17th Jan it gave me 895 impressions and 56 clicks costing £23.99 It didn't yield any sales so I have canned it. Normally I would run until 100 clicks but with such a poor CTR I think I'm best off focusing my time elsewhere.

Other keywords are getting lower impressions and clicks but a higher CTR. With such low volumes though again I've seen no sales but with combined clicks of 16 I'm going to wait until it gets to 100 and then see where we are at!