Google Adwords

[jwest]

Google have just given me £100 for advertising, The reason - because I havn't used adwords for a long time

Any tips to make the most it? I have done it twice before, the first time was really successful, the second time not so much.

 

[gord]

They usually include good instructions with your freebie.

Make the campaign focused and relevant. Don't waste clicks with misleading keywords or adverts.

Would need to know more about what you are selling before saying more.

 

[jwest]

selling computers, would link, but i geuss its a competitor.

What should my budget/day be with £100? - I've gone with £5 i geuss if i get £5 worth of clicks then it will run 20 days?

 

[sanaxe1]

I got the same. sweet

If your selling computers i would expect the cost per click to be pretty high with the actual sales being a fraction of your leads. So i would have it on £20 / day.

 

[unwashed potato!]

i would have it quite low as you have around £5 per day and focus on just a few keywords for specific items e.g. rather then "dells laptops for sale", just have "dell studio xps latop - £560 plus freebies" etc . trial that and see how successful you're selling those items over the next 3 weeks. if you notice a good amount of sales for £100 worth of advertising keep going and increase it to be focused on more items.