Grain is very good as "cover up" for digital additions. We made huge advancements in special effects over the years, but people with slightly sharper eye always notice the "fakeness" of the effects. Most people raved about Avatar for example, I didn't like it very much, because as someone who's aware of object motion drawing and filming techniques from very early years and now by trade involved in quality control process for digital video masters I can see the same movement errors in avatar as I saw in digital Star Wars additions 10 years earlier. However, the major difference was - Avatar looks plasticky and fake throughout, so you filter it out - it's a different planet, with different gravity and different animals - so the fact that for example hair and leaves in Avatar world behave like they are moved by current under water rather than being moved by wind and the air is not as important, blatant and in your face as in many "real environment" movies.
The reason why Star Wars additions and then bits of Ep 1-3 trilogy looked crazy fake, was because they didn't match expected grittiness of the original "miniature model" special effects. The tiny world of Episode 4-6 was gritty, dirty and dusty. Because it was done by hand and by humans, it was organic, scorched, scuffed, it had texture, cracks and uneven trims. Creatures and animals had greasy hair, dirt on their paws, dreads and lint in their fur. The digital Star Wars world was clean, clinical, too smooth, too straight and too architecturally precise. Too new and too shiny to be the word preceding the gritty, dirty, dark world of the eighties episodes by a generation.
And that's the point in todays filming technique where you would just add grain to cover it all up. The scenes where you had to add a building or two to todays landscape in a lab, so you cover it all up in grain so it doesn't stick out like a sore thumb - like a too small, too human sized, too well lit, too much of a computer game like textured, CGI Jabba The Hutt overlayed on top of a dirty, yellowy, scruffy, built in real life scale 1980ies hangar.