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GTX 1070/1080 cost the same as 680/670 (after FX & inflation)

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Comparing now to the GK 204 release (GTX 680/670) in May/June 2012:

- VAT is identical at 20%
- The pound is worth 90% of what it was (in US dollars)
- Inflation increased prices by c 4.% (US inflation as otherwise we are double counting via the exchange rate)
- Thus a pound now is roughly 90% * 96% = 86% of what it was in 2016
(EDIT: to be clear this is assuming no one buys FE)

Therefore we can deflate the £365 cost of the cheapest AIB 1070 (on OCUK) to £315 in 2012 dollars. As the cheapest 670 was £300 on release, 1070 prices have increased by about 5% over the 670. The same logic can be applied for AIB 1080's which are currently £525, or £455 deflated. The cheapest 680 was £430 on release, so 1080 prices have increased by about 5.8% over the 680.

This suggests that the feeling that the 10 series is worse value than we've had historically might not be entirely true, once we look at the true value of a pound by controlling for exchange rates and inflation. To be fair the Founders Editions represent considerably worse value, but aside from that smoke and perspex act, a 10 series card appears to cost about the same as 2012's 600 series did.

Note that the 1070 series gives roughly the same amount of GPU silicon (314 vs 294mm^2), about the same amount of memory silicon and the same quality of manufacture as the 600 series. I've drawn a comparison to the 600 series rather than the 700 or 900 series' as like Pascal, Kepler was the first release a new (28nm) manufacturing process, otherwise we'd need to add yields etc to die size comparisons.

Thoughts?
 
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Caporegime
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The thing is the base price MSRP in USD isn't actually all that bad. $379 for the 1070 and $599. The trouble is, is we are being fleeced and aren't seeing prices anywhere near that in GBP due to the FE nonsense and short supply.

The 1070 should start at £320 and the 1080 should start at £500 which i think would be fairly reasonable.

I think prices will start to settle there ( where they should be) once supply is readily available and stock is sitting on shelves not being sold.

This is also presuming we don't vote to leave the EU and the GBP to USD exchange rate plummets.
 
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Soldato
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Whats your take on brexit? Noooope nvm that could get messy.

The majority agree on here 10 series so far are absurd prices. Roughly 75-100 too much.
 
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Wow I found my old Leadtek Geforce 5950 Ultra order price £387 back in 2003, that included 17.5% VAT and the pound in Oct 2003 was $1.68, not that much different to current $1.41 rate. Geforce 5950 Ultra launched at $499 MSRP in 2003 and GTX 1070 launched at $379 MSRP on 10 June 2016.

If 20% VAT was added in 2003, I would paid £394 for Geforce 5950 Ultra which is around GTX 1070 Founders Edition price.
 
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I'm glad you don't calculate my mortgage payments.
Actually I do have some (okay a tiny bit of) input on mortgage payments ;)

Whats your take on brexit? Noooope nvm that could get messy.

The majority agree on here 10 series so far are absurd prices. Roughly 75-100 too much.
In!! The EU is a grand human experiment that we should nurture. r.e. GPUs, agree a majority of people think the 10 series are a rip off; that's why I posted this comparison. What I'm saying is that regardless of how we feel, the maths says they aren't any more expensive.

Wow I found my old Leadtek Geforce 5950 Ultra order price £387 back in 2003, that included 17.5% VAT and the pound in Oct 2003 was $1.68, not that much different to current $1.41 rate. Geforce 5950 Ultra launched at $499 MSRP in 2003 and GTX 1070 launched at $379 MSRP on 10 June 2016.

If 20% VAT was added in 2003, I would paid £394 for Geforce 5950 Ultra which is around GTX 1070 Founders Edition price.
Taking your 20% VAT price of £394 at an FX rate of 1.68, you'd have to pay £470 at the current 1.41 rate for that 5950 Ultra, so the different exchange rate does have a fair bit of effect. Inflation over that period was bang on 30%, so that takes your 2003 card all the way to £613 in today's prices.

... The trouble is, is we are being fleeced and aren't seeing prices anywhere near that in GBP due to the FE nonsense and short supply. The 1070 should start at £320 and the 1080 should start at £500 which i think would be fairly reasonable. I think prices will start to settle there ( where they should be) once supply is readily available and stock is sitting on shelves not being sold.
Agreed, prices will definitely go down over the next 3-6 weeks, and that's when we should buy. The same thing happened with the 600 series though; so it's not like (FE aside) the starting price for the 10 series is that unusual.
 
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Wow I found my old Leadtek Geforce 5950 Ultra order price £387 back in 2003, that included 17.5% VAT and the pound in Oct 2003 was $1.68, not that much different to current $1.41 rate. Geforce 5950 Ultra launched at $499 MSRP in 2003 and GTX 1070 launched at $379 MSRP on 10 June 2016.

If 20% VAT was added in 2003, I would paid £394 for Geforce 5950 Ultra which is around GTX 1070 Founders Edition price.

Yeah but the 5950 was a top end card, while the 1070 is mid/mid-high range.

Should compare the price to the top cards, but the top cards these days are £1000 titans... and £800 1080ti isnt unrealistic looking at 1080 prices.
 
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Yeah but the 5950 was a top end card, while the 1070 is mid/mid-high range.

Should compare the price to the top cards, but the top cards these days are £1000 titans... and £800 1080ti isnt unrealistic looking at 1080 prices.

As above tho, that 5950 Ultra would be over £600 in today's money.
 
Soldato
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"The same thing happened with the 600 series though; so it's not like (FE aside) the starting price for the 10 series is that unusual."

Whats shifted is peoples perception it would seem. Which is something that businesses will have to respond to if that is the case.
 
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Yeah for the absolute top end card. If the Titan was £600 it wouldn't be too bad.

TBH that is straying into territory that kind of muddies the waters, namely the waters of 'was the GF-104/Big Fermi chip a new kind of market segment?'. Leaving aside that question (as it's been repeated endlessly on other threads, with no resolution in sight) and making this just a comparison of cards of the last 4 years, I think the point that the 1070 and 1080 are the same price as the 670/680 remains, and (although I haven't done the maths) I suspect the same would broadly hold for the 770/780 and 970/980.
 
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I'm glad you don't calculate my mortgage payments.

Whys that? Would it just be better to berate the mortgage company online for trying to actually explain why your payments are what they are?

I have made the same argument time and time again on the CPU forum to rebut the hordes of people clamoring to blame evil Intel for their pricing when (excluding extreme outliers like the 6950X) its been pretty steady for years (their pricing NOT the UK retail pricing).

People always forget how poor the pound/ dollar exchange rate is currently and need reminding to add VAT when comparing USA MSRP's and eventual UK retails prices
 
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Whys that? Would it just be better to berate the mortgage company online for trying to actually explain why your payments are what they are?

No, it's because I bought a 970 18 months ago for £289 and the 1070 equivalent (g1 gaming) is currently £429. So that's a rise of 48%. And I don't want to listen to a load of pish about exchange rates and the European referendum to convince me it's justified.

If your bank manager told you that your mortgage would rise from £1000 per month to £1480 in the space of eighteen months, well.... :rolleyes:
 
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I have made the same argument time and time again on the CPU forum to rebut the hordes of people clamoring to blame evil Intel for their pricing when (excluding extreme outliers like the 6950X) its been pretty steady for years (their pricing NOT the UK retail pricing).

People always forget how poor the pound/ dollar exchange rate is currently and need reminding to add VAT when comparing USA MSRP's and eventual UK retails prices
It can be frustratingly like convincing your grandparents that part of the reason cars don't cost £15 like in 1950, is that people aren't paid 5p an hour any longer.

If your bank manager told you that your mortgage would rise from £1000 per month to £1480 in the space of eighteen months, well.... :rolleyes:
Yeah but if you took out a Mortgage on a US property, on an American house, and the exchange rate changed would you look at the connection as being more intuitive?
 
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Soldato
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No, it's because I bought a 970 18 months ago for £289 and the 1070 equivalent (g1 gaming) is currently £429. So that's a rise of 48%. And I don't want to listen to a load of pish about exchange rates and the European referendum to convince me it's justified.

Exactly. People question prices when it is in their self- interest to do so. Its the way consumer culture operates.
 
Soldato
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No, it's because I bought a 970 18 months ago for £289 and the 1070 equivalent (g1 gaming) is currently £429. So that's a rise of 48%. And I don't want to listen to a load of pish about exchange rates and the European referendum to convince me it's justified.

If your bank manager told you that your mortgage would rise from £1000 per month to £1480 in the space of eighteen months, well.... :rolleyes:

If you think that the effect of exchange rates on the price of items sold in dollars is a load of 'pish' then you don't have anything sensible to add to the conversation...

I'd advise you to be careful if you ever have a mortgage as well because if it was based on any rate tracking or linked to the base interest rate it could easily jump up by 50% or far more as it has done in the past within 18 months like when interest rates reached 15% or so quickly in the 90's
 
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Soldato
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If you think that the effect of exchange rates on the price of items sold in dollars is a load of 'pish' then you don't have anything sensible to add to the conversation...

I'd advise you to be careful if you ever have a mortgage as well because if it was based on any rate tracking or linked to the base interest rate it could easily jump up by 50% or far more as it has done in the past within 18 months like when interest rates reached 15% or so quickly in the 90's

Come on, stick to the subject and the facts. I gave the example that everyone is basing their opinion on, and the 48% increase that has been deployed. The exchange rate when the 970 was bought was roughly 1.6. Today, the rate is 1.42.

970=289-20%=£240 @ 1.6 = $384
1070=429-20%=£357 @ 1.42 = $506
 
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