Whenever I'm reviewing I always cut off any association I have in my mind and just focus on the product. Helios is right, if you like what you are reviewing - it is usually because it is good
I have recently criticised a few products and it does sometimes cause problems with companies but being truthful is what its all about. I would rather honour the readership and give reliable content than to tell porkies!
Certain companies don't like you pointing out weakness in a review, others - particularly a few distys we deal with just tell us to do our job and be honest.... someone said to me only last week - if its bad its bad, tell it how it is.

I have recently criticised a few products and it does sometimes cause problems with companies but being truthful is what its all about. I would rather honour the readership and give reliable content than to tell porkies!
Certain companies don't like you pointing out weakness in a review, others - particularly a few distys we deal with just tell us to do our job and be honest.... someone said to me only last week - if its bad its bad, tell it how it is.