Learning from the Apple business model.
Nowadays everyone just chats complete BS?
The phenomenon of small talk was initially studied in 1923 by Bronisław Malinowski, who coined the term "phatic communication" to describe it. The ability to conduct small talk is a social skill; hence, small talk is some type of social communication.
I've always liked the quote:
"Great minds discuss ideas,
Average minds discuss events,
Small minds discuss people"