Has MS really put in a bid for Google for $45 Billion!

Advertising.

If you ask Apple to put a side link onto one its searches. You know the ones down the side, every time someone clicks it, it costs the company between 1-10p a click. Although not much it soon adds up and makes Googles income huge.
 
I would be surpised if this is allowed to go ahead. MS gets stomped on (quite rightly) whenever there is the possiblility of strengthening their monopoly. Even if Yahoo said yes, the governing bodies are very likely to say no.
 
This takeover will present regulators some headaches, however I will welcome some serious competition in the search engine market. Google has become very stale recently, you either find what you want on the first link to Wikipedia or you get some article from 2006. Whether Microsoft can provide any sort of serious competition on a non-Windows platform remains to be seen however :p
 
I would be surpised if this is allowed to go ahead. MS gets stomped on (quite rightly) whenever there is the possiblility of strengthening their monopoly. Even if Yahoo said yes, the governing bodies are very likely to say no.

The last two court cases MS got involved was because it wanted to make better user experience by giving people the tools they need. The EU in particular just sees MS as a cash cow to milked.

Buying Yahoo is hardly strengthening monopoly now is it. Its monopoly is desktop software. Live search is pants and it's usage reflects that
 
But ultimately, the only competition Microhoo!/YahooSoft!(?) could provide would be to provide better search results. Anything else (improved advertising things, more content, whatever) will not get them what they need - end users.
 
no it wont. MS wont break over this deal. no way.
No? I'm not saying it's definite that MS would be broken if this deal doesn't succeed, but look at it from the global market point of view.

The future is not desktop computing, and the vast majority of Microsoft's sales, revenues and profits are tied into it. They jumped onto the internet bandwagon too slowly. The future of computing is the mobile market, just look at Google's open source phone operating system: that is going to be the next battlefield, and if Microsoft can't make this search deal work, they're in real trouble.
 
If Microsoft could implement their products and tie them in to some sort of online-environmnent with a fully integrated search engine then it could be bad news for Google.

Much like Google has now with Google documents and all the other online apps.

Imagine an access-anywhere, easy to use free copy of Microsoft Word on the web with built in Yahoo search with 1-click uploading. That's where I see this going...
 
I don't think Yahoo is worth that sort of money and I still doubt Microsoft will be able to challenge Google with or without Yahoo.

They should stick to operating systems and other software.
 
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