Yep, I'm now more concious about my recycling, reusing ready-made food containers etc when I can rather than just binning them, and I've been collecting my used Tassimo discs for a few months now to take them somewhere that does recycle them. I feel quite guilty that I've been binning them for all these years until now.
I think councils need to start doing more though, Glasgow City Council won't take a significant amount of plastic waste (e.g. food trays, containers etc) because they don't have a contract with anyone who processes them. There's a lot that individuals can do but only if local authorities and businesses start taking their social responsibilities more seriously and put the facilities in place.
I also think companies who manufacture things like single-use plastic bottles, packaging etc should be required to contribute towards providing opportunities for their products to be recycled, or do it themselves so the material goes straight back into the production line.