How much to charge for this event photography?

Energize

Energize

Energize

Caporegime
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How much to charge to license this event photography?

Recently I photographed an event for a charity and one of the persons outside the charity who was paid to host the event has expressed an interest in using my photographs on her website for commercial purposes, I have an example of the photographs here and was wondering what the going rate is for this kind of image licensing?


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AHarvey said:
I think a couple of photos and you saying it was an equestrian event would have been enough, 21 photos is a little overkill for a "how much to charge" thread.

You have 3 options, check what equestrian photographers near you are charging, make up a figure you are happy with or see here: http://www.talkphotography.co.uk/threads/guidance-on-how-much-to-charge.89271/
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Well yes I am also showing off my photos, and would appreciate any comments, that's what this section of the forum is for no?

I'll check the link, thanks.
 
The best thing to do is search, generally for photographers in your area and see what they charge. While it's a good idea to look at the general price, you'll always find someone charging less when you look around. Make sure you see what they offer for the price they charge and look at the quality of product too, including DVD/CDs/books for the complete package.

For example decent photographers for gig photography charges range from £50 for a couple of photos to promote the band, £99 for a 2 hour gig being covered, or around £300 for a studio shoot for album covers, etc. If you can offer the same quality as others for the price, stick to it as you don't want to under sell yourself as you have to remember to take into account how long it takes you to process the photos. Generally it takes me about 5 hours to process photos from a 2 hour gig if it's a wide range of styles or circumstances during the gig, so for that you'd realistically work out an hourly rate in my mind. That way you're allowing for the time spent away from taking the photos and incorporate a price for the printing, depending on what's been asked for by the client.

The one thing you do not want to do is be one of those people that sees people charging £300 and offering your services for £50, because that's a pretty crappy thing to do to other photographers. There are a few 'wedding photographers' around here that do that, with a 650D and kit lens, and it REALLY annoys me when I look at the awful photos they've taken of someone's special day.
 
I don't know if I was clear enough earlier. As far as calculating the charge for the content creation itself I have that covered, in this case I was doing it for free for the charity putting on the event. What I'm trying to figure out is how much to charge a business for using the images, on their website or elsewhere.
 
That's what I mean. You take into account that sort of thing with your pricing. When you sell someone you'll do it free, it's with that in mind, so you'll have different types of usage. If you've done it for free (and told them that), then that's the end of it unless previously agreeing to free photos and not to be used for anything else. If I tell someone I'm doing it for free, that's everything, but if they use it I want credit linking to wherever I ask (e.g. website, flickr, depending on what the event was).

An example that's often used is that if a newspaper or magazine uses your photo, you generally charge £25-£50 depending on the individual media outlet.

I'm currently helping a music journalist get set up, by covering some events free as they're a friend and it's getting my name out there with PR companies too, and as a result I've been asked to help with a magazine in the future and have a well known band in the pipeline.

The long story short is, if you do it free, stick to it. It's often better to work for nothing for charity to get known amongst people.
 
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When I've been asked for photos from a charity event I've always asked them for a donation to the charity.
 
Rojin said:
When I've been asked for photos from a charity event I've always asked them for a donation to the charity.
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Yes that's an option I suppose. :)

ElDude said:
That's what I mean. You take into account that sort of thing with your pricing. When you sell someone you'll do it free, it's with that in mind, so you'll have different types of usage. If you've done it for free (and told them that), then that's the end of it unless previously agreeing to free photos and not to be used for anything else. If I tell someone I'm doing it for free, that's everything, but if they use it I want credit linking to wherever I ask (e.g. website, flickr, depending on what the event was).

An example that's often used is that if a newspaper or magazine uses your photo, you generally charge £25-£50 depending on the individual media outlet.

I'm currently helping a music journalist get set up, by covering some events free as they're a friend and it's getting my name out there with PR companies too, and as a result I've been asked to help with a magazine in the future and have a well known band in the pipeline.

The long story short is, if you do it free, stick to it. It's often better to work for nothing for charity to get known amongst people.
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As I said, the person asking to use photos is not related to the charity, they are a for profit business. The charity are free to use the photos as they see fit but if a business wants to use the photos then they are going to have to pay, I already have a full time job so I don't feel the need to give free work to promote myself. ;)
 
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