How responsive are you to adverts?

FoxEye · 2 Feb 2015 at 11:28

I always wonder at the amount of money Google makes on advertising. It amazes me, because I am 100% unresponsive to adverts of all kinds.

I have never (intentionally) clicked on a web page advert. I ignore all TV adverts, they wash right over me (or they get the FF treatment

).

But there is billions being made through advertising. This would not be happening if they were ineffective. Therefore, some people must be impulse buying stuff that they've seen advertised. Clicking those annoying roll-over adverts on web pages. And actually buying stuff.

Is this you, OcUK?

Xordium · 2 Feb 2015 at 11:28

Same as you I can't remember clicking on once.

krooton · 2 Feb 2015 at 11:29

Search result rankings are also paid for advertising

cheesyboy · 2 Feb 2015 at 11:32

It's usually about brand awareness rather than encouraging impulse purchases.

So that when you need a new grommet, you think "ah, I know who sells grommets" because you associate a brand with the product after seeing the adverts.

MassiveJim · 2 Feb 2015 at 11:33

If it looks interesting I'l click on it.

However, 99% of adverts don't look interesting.
but I guarentee they are interesting to someone out there.

Mynight · 2 Feb 2015 at 11:34

Occasionally I have noticed adverts whilst browsing for a purchase and got a good deal. Amusingly sometimes I've noticed the great deal on a site I was going to purchase from so by advertising they've lost a sale to a competitor.

MooMoo444 · 2 Feb 2015 at 11:35

I don't really see many adverts nowadays. I download TV shows without them, don't watch live TV and use adblock on the web.

i5aces · 2 Feb 2015 at 11:40

We were talking about this the other day at work, we were saying advertising wont make want to buy a product but it does let you know about a product, and if an advert is done well you will remember said product.

as an example I saw an advert the other day for headrin ( lice treatment ) I have no intrest in the product and didn't click on the ad yet I still know the product exists, and should my kids catch lice I would know headrin was available to solve the problem.

Pestilence · 2 Feb 2015 at 11:40

Depends on the ad, really. Marketing can't be effective unless it's targeted -- so I'll only click a banner ad or sponsored link if it's relevant and distinctly targeted at whatever it is I'm looking for/at at the time.

You don't sell shoes to a shoemaker. You sell tools. Impulse buying is rare -- I'm not at all likely to click a random ad and go buy a crate of root beer when I'm looking at board game stuff.

It's probably why TV ads are generally seen as a nuisance... something to be avoided and ignored, because they can't ever be fully targeted outside of very basic demographic stats. Online, it's very different.

porushinobu · 2 Feb 2015 at 11:42

only if on the ultimately rare occasion that what I want is being advertised at that very specific and tiny amount of time.

Judgeneo · 2 Feb 2015 at 11:44

Only time I clicked on an internet advert was on youtube, and then only because it was advertising what looked like the exact jacket I had just purchased online, so I cliked on the advert to confirm that I was in fact being advertised items that I had just purchased.

bitslice · 2 Feb 2015 at 11:44

I just click the X before I've even registered what it was.

I'm probably not their target audience anyway.

TheBDog · 2 Feb 2015 at 11:50

In be4 all advertising revenue comes from people accidentally clicking a popup when they intended to close it

porushinobu · 2 Feb 2015 at 11:52

TheBDog said:
In be4 all advertising revenue comes from people accidentally clicking a popup when they intended to close it

better do a virus scan then

krooton · 2 Feb 2015 at 12:00

I attended a digital marketing conference last week, very interesting.

Social media marketing specifically, when done well, really works, and those of us using this forum are not the intended demographic.

antijoke · 2 Feb 2015 at 12:01

krooton said:
I attended a digital marketing conference last week, very interesting.

Social media marketing specifically, when done well, really works, and those of us using this forum are not the intended demographic.

Who is the intended demographic?

Mynight · 2 Feb 2015 at 12:02

Single figure IQs.

DXP55 · 2 Feb 2015 at 12:03

I only watch beer adverts

https://www.youtube.com/watch?v=l7H5Lf88__s

Dave

robgmun · 2 Feb 2015 at 12:04

MooMoo444 said:
I don't really see many adverts nowadays. I download TV shows without them, don't watch live TV and use adblock on the web.

Same here

Sometime i'm shocked to hear how much websites make on click-throughs from banner adverts and many solely depend on them to keep running, and i don't think i know anyone who click on such things. I don't i have ever in my whole life!

-westy- · 2 Feb 2015 at 12:08

FoxEye said:
I am 100% unresponsive to adverts of all kinds.

No, you're not.