how to get facebook page likes/interaction

unwashed potato! · 24 Oct 2017 at 17:52

we're struggling to get our facebook page to have any sort of user interaction and like.

we have paid for loads of sponsored posts, boosted deals etc, post images of before and after, we don't spam, have tried a social media page guy to increase interaction for a week, have ideas for great things we can do with promotions, games, deals etc however with no user response there's no point in coming up with any great ideas.

what can we do? we're stuck as to how to get in front of the users who will genuinely like our page and then respond, comment etc to the deals we post.

any suggestions?

vanandjuanunited · 24 Oct 2017 at 17:55

Edited -Failure to read properly sorry.

AHarvey · 25 Oct 2017 at 11:34

You've a few ways of doing it but what it really comes down to is people sharing it for you. There is no fast solution, there is no quick fix, it's a slow process. It took me 6 months to grow a company from 40 users to 600 users, and this was for a company that specialised in products and services for the visually impaired. Not the easiest people to pull on via mostly written media.

Sponsored posts/adverts can help reach people but that doesn't mean they'll like the page.
Comps bring people for the prize, not really for the product. Drives numbers up but its false.

Offer good advice on related things, share these on local pages and others will share it. I've always found if you educate instead of sell, it gets a much better response. Afterall, you wouldn't watch a tv channel that only had adverts on it would you?

Offering a RAF (refer-a-friend) scheme via facebook could help. Contact customers you've already had, tell them that if they like the page and leave a review you will give them a voucher got X off for each person they refer to your facebook page that purchases a service you offer. They are getting something for helping expand your reach.

You're a cleaning company if I remember correctly, why not review cleaning products, JML steamers etc. Link with local companies that do similar things, ironing services etc, share each other. You have to network to make it work.

I'm about to start on my wife's insurance brokers company and their social media as they've not been getting results, going to be interesting to be back in the social media/seo/ppc field.

unwashed potato! · 25 Oct 2017 at 13:31

thanks for the reply. very insightful.

we do cleaning as you say. we're looking to focus on the oven cleaning side of things, so limited to the reviews we can do, as well as the advice, nothing that will give us content longer than a couple weeks.

getting our existing customers after each clean to like us and leave a review i suppose is certainly the best start.

you're right about tv channel with only adverts thing. it seems this is all some pages i see on facebook do, just adverts after adverts. turns me straight off and not something i want to do

AHarvey · 26 Oct 2017 at 09:43

Questions/info related to what you sell:

what bacteria lies in a uncleaned oven? how often should it be cleaned? are self-cleaning ovens actually effective? The dangers of cleaning yourself/chemical products.

As for advice/reviews, topics are endless:

You can write about anything cleaning related. Advice on removing stains from carpets, cleaning taps, grime, damp. This is the stuff that gets shared around, people tagged in, it will bring people to your product.

You don't have to post each day, once or twice a week will do, just make sure it's regular, use tools to post for you if you're away. Facebook has the ability to schedule posts as well.

How about a "new home owner - how to clean" series?