J&W are a huge Chinese motherboard and graphics card manufacturer. They've just never sold in the UK before now. The actual boxes the boards ship in are branded J&W. If you check out the J&W IP35-Pro thread you'll see what a complete breath of fresh air they are - BIOS issues? "No problem sir, here's one we wrote in response to your concerns". There is a dedicated support guy on here every day, answering questions and getting our views on what we want.
It's totally different to what we have with Abit, ASUS, DFI, Foxconn, Gigabyte, MSI etc. etc. These guys want to build market share based on good value products and excellent customer service.
I like it.