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That's literally how all corporations work, they are legally bound to care about their shareholders first and foremost, not just Intel.
And it's weird that you think that cutting production on high margin consumer part will net them higher net profits than if they shipped the product in volume.
That's what I mean, slowing down shipments also means decreased revenue, why would they do that? The 8700K shortages supposedly happened because they rushed it to market, I wonder if that's going to happen again.
I think logically the only parts they will cut from a process if they're at capacity are going to be the low margin ones, but desktop isn't really low margin, not when they can sell <200mm2 dies for £300 a pop.
It is common sense according to Nvidia's CEO that the more you buy, the more you save!We've all had the emails:
"Hurry don't delay"
"Don't miss out"
"Limited time offer"
"Last chance for a great deal"
They do it because it works, not on everyone but enough to boost sales. My favourite is where they tell you that spending money will save you money. It's like some kind of Jedi mind trick!
The vast bulk of Intel’s CPUs go to OEMs so I don’t see them gaining much by attempting to manipulate the non-OEM market.This is correct but there is nothing like a bit of panic to get people buying. Intel can *suggest* proposed delays to a line, quite easily without being obvious and that in itself will create a demand from people on the fence wanting to jump in before scarcity band price rises, that then actually creates demand and can influence price rises.
Intel has already laid the foundation for price hikes, they let it slip they have a capacity issue potentially, they haven't and probably won't say what this affects. They can hike the prices of any 14nm products now and say it's due to these issues. Why would they not? It's not like they won't still sell everything they make.