Technically it should be d6500k daylight white, at a brightness of 10% of your peak white output (I think) - something like the Ideal Lume lights at what you should get for bias lighting (esp. if you care about TV calibration, since having different colour light around your TV makes calibration worthless).
That said, for mood lighting it's great and the strip lights are good VFM compared to something like the Philips LivingColor lights.