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Intel Rebadges 10nm Enhanced SuperFin Node as "Intel 7," Invents Other Creative Node Names

The Intel PR/liaisons have been doing this kind of thing for awhile - not sure if they actually believe/understand it or just parroting what they've been told to say.
 
So this is how Intel plans to beat AMD :D
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Now that they want to become a foundry for other chip designers, I suppose they feel the need to align their process naming more with the competition.
On the one hand it's an irrelevance, but at the same time it shows a break from the past, even if on the surface.
Sometimes you need to make little statements like that.
So if they do manage to get back in the game, the naming change will support showing them as being on a different path.
So I think it's a positive move and maybe they should think about a new naming convention for their CPUs also.

Now they just need to get their processes on track and release some decent scalable architectures.
The easy stuff. :)
 
Big companies have failed in the past. I think AMD have took on the giants and won, recently anyway. Competition is always good, for us especially.

Intel dominate the, graphics, networking, server, OEM market, storage and many others. Intel’s legal department is bigger than AMD. When I say big I mean huge. It’s actually difficult to fully comprehend the size difference between Intel and everyone else.
 
Why do people get so excited about Intel potentially failing? It wouldn’t be very good for AMD etc if there was no competition.
No it wouldn't.
However, while the share might be 80/20 in Intel's favour, the profit has - until very recently - more like 95/5 split.
In a two-way race, closer to a 50/50 split is healthier.

Yes, shorter term for the consumer AMD then Intel then AMD etc. is best.

However, longer term that is probably not enough to head toward a true 50/50 split.

Not that 50/50 is an requirement. After all Intel's monstrous profitability allowed them to squander tens of billions the last few decades. But healthy competition does require multiple players to be able to afford and have decent R&D budgets, multiple teams, and multiple different designs going.

The last time Intel were doing badly with their P4 missteps, it was one of their side project design which was turned into Conroe and saved them. On the other hand, the last time AMD made a big mistake with Bulldozer it almost killed them because they were the smaller player - the far too much smaller player.
 
Why do people get so excited about Intel potentially failing? It wouldn’t be very good for AMD etc if there was no competition.

No one wants them to fail (it is bad for us as customers), it's just comical what they are doing and how they have monopolised an industry for decades and now after all that rubbish they pulled for decades deliberately giving us tiny increases it has backfired on them, they got lazy because there was no competition back then and now when they have serious competition they can't get back up and have to use silly marketing tricks and deliberately trying to confuse their customers with marketing lies and confusion that they know will confuse many and make them buy their goods because they don't really understand the marketing and deliberately putting out fake benchmarks for their products.

This is why it is comical as I stated, they have become snake oil salesman.
 
The Intel PR/liaisons have been doing this kind of thing for awhile - not sure if they actually believe/understand it or just parroting what they've been told to say.

I have being saying for years now process node names are marketing not fact or science. People think that 10nm or 7nm actually means some of ahort of scientific principal

it's all marketing rubbish
 
I don't want Intel to fail.

But I'd much rather that they did fail, than kill the competition by fighting dirty.

Looking at you, Creative Labs (and others). Heck, Intel almost killed AMD by fighting dirty once already.
 
I think this happens all too often. I wouldn’t jump on any new CPU until a credible source verified the numbers. It is wrong that companies get away with this. It’s blatant lies, and they seem to sell a hell of a lot based on these lies, however no one that bought into it wants to admit they were wrong, and still tries to defend the product they are tricked into buying to some degree.

There are so many people that are against one or the other, to the extent that they don’t want to hear anything positive about the other team, and that’s a bit silly in my opinion. The people that wouldn’t touch Intel even if it were faster and cheaper, just because well it’s Intel, and vice versa.
I'd like to think a vocal minority. The majority of us bend both ways. Intel/AMD, nV/ATI. Even Sega/Nintendo!!

Tho blind fanboyism sure is annoying when you experience it.
 
I don't want Intel to fail.
Intel's got big enough bank account to be the captain of failboat for next half dozen years and survive.
And for long term would be better for AMD to keep upper hand for still couple years.
 
Intel's got big enough bank account to be the captain of failboat for next half dozen years and survive.
And for long term would be better for AMD to keep upper hand for still couple years.
Sure, but I wonder what kind of generational improvements we'd see from AMD, should Intel be stuck in the Suez canal for another 5-10 years.
 
Sure, but I wonder what kind of generational improvements we'd see from AMD, should Intel be stuck in the Suez canal for another 5-10 years.
Unlike Intel has been for quite long time, AMD isn't lead by bean counters and marketroids.
So we would be getting improvements instead of rebranding.

And we have to also remember competition from ARM.
Unless x86 makers want to see their markets erode away, they need to keep pushing performance forward.
"Full x86 compatibility" won't go forever, if performance and efficiency stagnate too much.
 
Nobody wants or really expects Intel to fail. But Intel haven't been under enough pressure long enough to deliver a long term trend in the CPU market that will favour consumers. Far more likely Intel regain market share after bringing some solid architecture, starving AMD of money with some underhand tactics, then going back to maximising shareholder value at any cost with minimal innovation, high margin products.
 
Big companies have failed in the past. I think AMD have took on the giants and won, recently anyway. Competition is always good, for us especially.

AMD revenue $17 Billion by the end of 2021.
Intel revenue $70 Billion by the end of 2021.

When that turns on its head we can stop #### posting about them.
I think Intel will survive a few more years of very much deserved ridicule.
 
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