Of course its a marketing ploy. People will spend a little bit extra to get that one more coupon for their school. But people do it, proving that the marketing is working.
Still, I don't see anything wrong with it. After all, they aren't forcing people to buy more. They don't make things more expensive.
But I'm pretty sure the values are much less than those.
edit: http://www.computersforschools.co.uk/schools/choose_equipment.html
That's the cataloge that shows the things you can get.
Since 1 voucher = £10, multiply the number of vouchers by 10 to find out how much you need to spend in Tesco to get the equipment.
Still, I don't see anything wrong with it. After all, they aren't forcing people to buy more. They don't make things more expensive.
But I'm pretty sure the values are much less than those.
edit: http://www.computersforschools.co.uk/schools/choose_equipment.html
That's the cataloge that shows the things you can get.
Since 1 voucher = £10, multiply the number of vouchers by 10 to find out how much you need to spend in Tesco to get the equipment.
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