It is kind crazy and definitely seems entirely plausible with the quotes surrounding just how much UPF's make up of some diets in the UK 50% in some cases, even higher for children!Nah the instore bakeries have very short ingredient lists (if that's what tickles your loaf)
e.g: https://www.sainsburys.co.uk/gol-ui/groceries/bakery/from-our-in-store-bakery/c:1018834
Not all of it is baked in the store. The TTD loafs and pastries are frozen and rebaked or something. Small shops with obviously no bakery will have a freezer and a basic oven for a "bakery".
But a white bloomer is...
Fortified Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin),
Water
Salt
Yeast (fresh yeast, I've bought it once from them)
Flour Treatment Agent: Ascorbic Acid (vitamin C?)
Also fortified is a legal requirement so people don't give themselves rickets or deformed babies whatever by eating bread from traditional white flour which processes out nutrients and needs further processes to add back in or even just add nutrients that the population is dodging in their diet.
Anyway, compare to a Hovis white loaf:
Wheat Flour (with added Calcium, Iron, Niacin, Thiamin),
Water
Yeast
Salt
Soya Flour
Preservative: E282
Emulsifiers: E472e, E471, E481
Rapeseed Oil
Flour Treatment Agent: Ascorbic Acid.
One of those loaves hardens up in a couple of days. The other will stay soft for weeks. The extra ingredients enable buying your daily bread once a week.
As others have said it's just become a race to the bottom for the sake of convenience and 'quick' flavour. Especially having children it becomes super tricky being out and about if you just want to chuck them some food it requires a bit of forward planning to avoid anything UPF related. For us as a family we make an effort of making the majority of evening meals from scratch, we're fortunate enough to have decent bakeries nearby so try and buy as much fresh bread as we we can and 'treat' wise we try and bake anything sweet like biscuits or brownies etc.
I do think UPF's will end up becoming a large health scandal/issue in the very near future as research becomes more publicised and into the mainstream. Nice to see that scientists backed or previously backed by large UPF manufacturers (pepsico, mars etc) have been trying to say they are beneficial - https://www.theguardian.com/science...ng-ultra-processed-foods-linked-to-food-firms
I don't really know where this leaves those already struggling to make ends meet, I think as long as the awareness is there to allow individuals to make an informed decision is the most helpful thing at this point in time.