Companies will buy it for sure, where they're not going to overclock 1700s. Enthusiasts probably aren't going to buy it. I think AMD's aware of this, the 1800x isn't targeted at people who use this forum.
Of course it is... it's an option to give yourself an edge if you would like. So naturally it's the 'enthusiast' version, don't confuse shopping for 'best value' with that.