Put it this way, when I've had the PC next to my leg or on the desk, it was the hotter build versus the Nvidia 4XXX I've owned, and the area of the room I was using the PC was a lot hotterSurely max hotspot temp is not a useful metric unless you like to put you hands near the exhaust?
A room heated by 1,000W radiator which runs at 80⁰C versus a room heated by 3,000W of underfloor heating running at 30⁰C. Which room is going to be warmer?
Total wattage and wattage per frame are meaningful metrics. Max hotspot temp - assuming well within spec of the silicon - is not a meaningful metric IMO.
Actually while the 9070 XT is clocked near to the max from the factory, the plain 9070 was the most efficient card at release. Similarly, in its day the plain 6800 was the most efficient card - although for some reason efficiency was not important when Nvidia cheapened out with Samsung 8nm and AMD had the perf/watt crown!

So real world is what matters and unfortunately, the AMD was hotter in real world use, also undervolting it never seemed to make any difference, it was very stable, but would just boost higher, so I achieved nothing in terms of quietening the fans, temps or power saving, which is great for some people, but not what I was trying to achieve.
In the AMD 9070/XT owners thread, they are undervolting them to bring down the temps/power draw. So I'm not alone, as I wasn't with the RX 6800 XT, 7900XT/XTX series.
I can put up with it, but there's no denying, especially in summer, I'd rather a cooler running PC/room, and it to run quieter ideally and not require headphones to enjoy using it, especially on a 3 fan card

I'll continue to own both brands, it'll just depend what one is better for me at the time of release, I'm not loyal to either, I was always more of an AMD guy, but I do like the modern featureset of the last few generations of Nvidia, and the speed at which those features come out and continue to be updated, along with the wide range of games supported, but that can change with any new release/generation, whoever makes it

Personally though, I'd love to see a 9950XTX be released, and buy that next

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