As someone who's worked in IT for around 15 years I also think the CompTIA courses look to be some of the best for someone starting out as they aren't vendor specific and cover quite a broad range of technologies and material. Right not I think the cloud, data centre, networking and cyber security paths are probably the ones I want to start moving towards.
As others have said the thing to bear in mind is that many of these certifications are time limited and expire after a couple of years. In fact across IT generally the technologies and platforms move so quickly that it can be difficult to keep your skills up to date.
That's actually one reason I'm starting to question whether there a future in the sector as I've been working in the same IT support job for the last 10 years. The problem I'm finding with IT support these days is that since departments are basically now free to adopt any device, technology or cloud platform for use in the company it's a virtually impossible task to keep on top of all the various technologies out there and it's leading to me feeling increasingly burnt out.
The limited shelf life of IT skills has become an issue as there's always been an element of being expected to "keep you skills up to date" but I'm feeling increasingly frustrated and resentful that my employer isn't willing to offer any guidance or support when it comes to training. There's just an expectation that because you work in IT you'll happily spend your own time and money training outside work on any technologies divisions within the company decide to buy in.
I think I'd like to move into a more specialised role in networking, security cloud platform management as trying to be a general jack of all trades IT support bod is looking like a career dead end!
I can't comment on Azure/AWS certs, but I hear a lot of things about them being "the future" and "best certs for earning in 2019". I take it with a pinch of salt. Personally, I think more traditional MCSAs would be a better path to tread first. I don't think anyone is going to hire someone with zero experience to sort their azure/aws out, regardless of certifications held.
That's a very good point as your hear about a lot of universities and students touting they're doing 'Cloud Computing' and 'ethical hacking' courses. Whilst cloud and hosted services like AWS/Azure are likely to be the future most jobs involving them will still be using those technologies alongside (or to migrate) existing Microsoft networks and servers so you'll probably be expected to have MS qualifications. Likewise a data/network security consultant would likely be expected to have several Cisco networking qualifications under their belt and years of experience.
So I'd be very wary of anyone who offers your a cloud computing (or data security) course you can do for a year or two which they claim will allow you to walk into a £50k+ job!
The IT sector more than ever now seems to be a case of you having to be willing to put in the hours and money training yourself. Even if you work as an employee within a company you still seem to be viewed largely as a contractor these days. Though I suppose that's the way work seems to be heading generally with zero hours contracts, flexible working hours and the "gig economy"! Another topic for another day though .......