EDIT: Also, let's pick an example. Which of the following boards wold be better:
Asus P5Q Pro Turbo
J&W JW-P45D2-ULTRA
They look very evenly matched.
I think you need to take price into account. If the two were identically specified, but one was half the price, which would you buy?
In Hong Kong, that's the position at the moment. But when they get to the UK for some reason, all the pricing advantage is taken away. And you can understand why. Say you were a big compnent reseller and you wanted to sell ASUS, Gigabyte, MSI, BFG, XFX etc. and you went to China and bought a container-load of cheap, but extremely good, motherboards then you become a competitor to ASUS and Gigabyte, or if you bought in cheap OcUK graphics cards then BFG and XFX wouldn't like it. You would be crashing the market because they would have to cut their highly inflated UK prices to compete.
They would then stop you having the best boards on launch day, your shipment of graphics cards might not turn up when they said it would etc.
And that's what I think happened with OcUK value motherboards to be honest.
Anyway - to answer your question;
Asus P5Q Pro Turbo at £100
J&W JW-P45D2-ULTRA at £60
I'd take the J&W thanks, and I suspect so would everyone else if it clocked (and it does

)