Like many people have said, this wasn't meant to be for the fans, it was meant to appeal to the people who'd never seen it before. Which i think it did a good job of doing.
Why call it Star Trek then? They're using an existing IP, and saying we dont want anything to do with the existing fans, we hate that lot? But then they didnt say that because they had a shedload of references to Star Trek, all crowbarred in.
Just talking about it at face value, the action was ok it had a few funny moments, but you could see it was a plot being fit around a mythos.
The characters motivations(what they did) made no sense, a ton load of random conicidences and the ever saviour of implausable future tech. The film in of its self in my opinion was rubbish, especially because they went to an absurd amount of effort to make it fill the boots of the past, when non fans wouldnt have a clue about all the references. You see? they went to a hell of a lot of effort to put all them in(to appeal to the fans?).
Why try and recreate these characters that already existed?, when its just a caricature of something before. The whole concept of it is just wierd, and it was implemented in a half arsed who cares manner.
And I am not a hardcore fan, I just like reasonably decent films that dont treat me like an idiot. Star trek can be thrown away with all the detritus for all I care, it was a dead duck, why couldnt they keep it that way, and try something new.