'Keep Calm And Carry On'

I've only been seeing it for the last few months.

Yeah, a few people on page 1 disagreed, but like you I've only noticed it online over the last 6 months and offline (on the high street) in recent weeks. Granted it is old hat now but at least it's British. It'll probably grow even more in the Jubilee week. I guess in the Olympics too.
 
Some numpty/company is trying to claim ownership of it despite it being widely used by others previously. Including a second hand book shop that took prints from the original over a decade ago.

Crown copyright lasts 50 years and has since expired on this so anyone should be able to create works with the slogan/logo.
 
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