Kerrang used to report on the music scene to make it's mark as a business, now it is a business and with that came business decisions on what to report on.
It has followed the metal music scene to the letter in that it used to be good because of talent, these days it's just a telentless business with exception to a few bands.
Take the band Down for example...
First album a collaboration of some well know, some not so well known musicians, comes out of nowhere and is pretty much a fantastic album of the time. Pretty much breaks even money wise, it gets a few lines of review in Kerrang, 3K's if they are very lucky...
A few years along the line they get another album out, it's pretty poor and nothing like the first, Kerrang hail them as gods, and they are treated as such.
Now they have a third album out, Kerrang will give this 5K's. I've not heard it yet but I bet it's not even worth 2.
And that's how it's been for years.
The band Clutch, making fantastic music for years:
* 1993 Transnational Speedway League
* 1995 Clutch
* 1998 The Elephant Riders
* 1999 Jam Room
* 2001 Pure Rock Fury
* 2004 Blast Tyrant
* 2005 Robot Hive/Exodus
* 2007 From Beale Street to Oblivion
Kerrang did not start "liking" them, thus name dropping them until Robot Hive/Exodus.
And sadly that's how it goes and with everything these days, it's about money/business not actually the end product.
Those of you that know, just how would the next Quicksand be treated by Kerrang?
Would they even get a mention in the gig review section?
Kerrang are wrong about a lot of their ways, that's why I choose not to read it.
NME are not far from them either. So these days I choose to let my ears find me good bands, not Kerrang. It's pants.