Have to be honest I didnt like the 24p with IFC tech, yes it smooths the image off, but the whole image seemed slightly unnatural/slimy to me. Its hard to describe, but it almost gave me a headache, but then everyone has different eyes, and I was quite close to the TV. Definately makes an improvement in the panning, but it just didnt quite jell with me.
Also, the new Incredible Hulk movie has some incredibly painful panning in the cinema atm, at the beginning when its the helicopter footage over the south american town rooftops, noticeable judder.