LG playing dirty with reviewers

MrRockliffe said:
I don’t know enough about it to form an opinion.

LG CSS we’re open enough to explain it comes from fear of losing customers, at least - that’s a very real scenario for companies.

Could they have handled it better? Absolutely, but the language barrier won’t have helped, nor cultural differences. And as someone who works with people from multiple cultures, there are definitely some differences.


All I will say is that we need to be less black and white about this, and more “shades of grey”, in that we shouldn’t see LG as a bad company for just one bad thing, just like they wouldn’t be good for doing a singular good thing. I.e. less of the cancel culture :)

Give them the opportunity to apologise, and better understand their situation.
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Do you work for their PR?

They've blatantly tried to buy HU's review process, there's no other way to interpret it, language barrier or not.
 
Having watched the HU vid it's surprising that one small error in their 27" review would lead to this big a change in attitude towards them. At the same time it looks to me like the GP850 series isnt performing the way they expected it to in reviews and the Korean marketing division have felt it necessary to try and create a more positive message either to appease the big wigs or simply to give them something to point to "look how many more monitors we sold because of the reviews we generated"

Whoever it was at LG that was involved clearly doesnt pay attention to HU's content otherwise they would have been aware of the nVidia fiasco and never attempted it. An even worse scenario would be that the LG staff were aware of what happened, completely misinterpreted the nature of the events and thought it was appropriate to try the bribery route! Either way they couldnt have picked a worse target for this kind of approach as it was inevitable that HU would go for the throat should anyone go down that route with them. It will be interesting to see what LG's next move is.
 
Wescombe said:
It will be interesting to see how this unfolds especially with the LG 34GP950G inbound as well at some point.
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There an Update
Pinned by Hardware Unboxed
2 hours ago (edited)

UPDATE: Ken Hong, Head of Global Corporate Communications at LG Electronics, called us and we chatted for 15 minutes about this video. As a result, LG will be implementing significant change to how they handle monitor reviews.

Here is his statement on the matter:

"As discussed, we're putting into place the following steps to ensure that something like that doesn't happen again:

1. All embargoes will be discussed and agreed to in advance of the review product shipping;

2. Format of video (independent review vs paid promotion, if that option is available) will be agreed to in advance;

3. LG's objectives and/or expectations will be communicated to you in advance for you to accept/decline;

And lastly, LG's monitor marketing team will no longer be utilizing the services of LG CNS for content creator outreach. Not sure who that will be going forward so until then there may be some confusion! "

In addition to this, Hong told us that once it’s agreed that a video will be a review, there will be no further interference in the process. Hong himself said he would be accountable to ensure this action is adhered to.

This is a big positive step for not just our LG monitor reviews, but hopefully for all reviewers dealing with LG worldwide. However, ultimately it’s just a statement at this point, and we’ll be sure to keep LG accountable so their words turn into actions.
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FoxEye said:
Don't they have a kind of corporate subservience culture out there - ie, you never say "no" to your boss, etc.
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Korean, like Japanese culture, is quite authoritarian.
That has even caused plane crashes when captain has done mistake/failed to notice by itself minor equipment malfunction.
 
Its a shame when companies try these dirty tricks. LG monitors are actually good imo, i own a LG 32GK850G-B and very happy with it for the last 3 years. If and when i decide to upgrade in future, i wana see independent reviews about it b4 spending my money.
 
I don't understand the mentality of manufacturers when doing this. Any reviewer worth their salt is going to speak up when something like this happens. It looks far worse on the manufacturer than a "less than perfect" review of their product.

Granted, LG stepped back and accepted they were wrong, but it should have never happened in the first place.
 
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